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Channel management can help increase revenue and margins for vendors by incentive's channel partners to promote a vendor’s products while enabling channel partners to promote their own branded services and support offerings and achieve the right level of overall pricing to end users.
Define Channel Strategies & Programs - Vendors can benefit by designing and modeling specific marketing and incentive programs to drive desired behavior.
Partner Onboarding - Vendors may be able to identify and appropriately respond to potential channel partners with a history of poor performance or partners that engage in unacceptable business practices
Transnational Reporting & incentives - Use a interface between channel partners and vendors.
Monitoring - this ensures compliance.
Active channel management benefits both the vendor and the channel partner by helping to grow revenue and protect margins while maintaining the go to market strategy.
