Frankly speaking, we apply for a specific position in a specific company because we know right at that moment that the position offered is tailored best to our competencies. Many job openings just enlist the company as a "confidential company", in this case the job position will struck us first if it fits our past work experiences and educational attainment. In cases wherein the company name is advertised I myself automatically research on the company, do some profile research and then I will know for myself that I fit in that company and I know that I can excel once I work in there.