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Definition of Social Marketing
According to Philip Kotler - Social Marketing is "the design, implementation, and control of programs seeking to increase the acceptability of a social idea or practice in a target group"
According to W. Smith, Academy for Educational Development - "Social Marketing is a process for influencing human behaviour on a large scale, using marketing principles for the purpose of societal benefit rather than commercial profit."
Social marketing is based on tools and techniques of commercial marketing, it uses principles of commercial marketing for the purpose of societal benefit. In social marketing, advertising campaigns are designed, implemented, and controlled by using the principles of commercial marketing. The key features of social marketing are taken directly from commercial marketing, but the purpose of social marketing differs from the purpose of commercial marketing. The purpose of commercial marketing is to increase sales and revenue, but it is not so in the case of social marketing.
The purpose of social marketing is societal benefit rather than commercial profit. Its purpose is to bring about positive health and social change. Its ultimate outcome is behavioral change rather than increased sales.
Social advertising campaigns are advertising tools that attempt to influence attitude and behaviour related to social cause. For example, social advertising campaigns have been used to influence behaviour related to energy conservation, pollution, tobacco prevention, family planning, breast cancer screening, and etc.
The societal marketing is a marketing concept that holds that a company should make marketing decisions by considering consumers' wants, the company's requirements, and society's long-term interests.
The social marketing concept holds that the organization’s task is to determine the needs, wants, and interests of a target market and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being. Therefore, marketers must endeavor to satisfy the needs and wants of their target markets in ways that preserve and enhance the well-being of consumers and society as a whole
I agree with Mr. Hamada answer and have voted for him.
Social marketing uses techniques adapted from commercial marketing to plan and implement programs designed to bring about social change through change of attitude, behavior and belief. Social marketers “sell" the information and education to the target audiences.
The goal of social marketing is to get carefully selected audiences to alter their old ideas, accept new ideas and value their new awareness/ideas enough to change attitudes and take positive action.
Example: Social marketing is used to popularize vaccination of children in rural areas, use of contraceptives for birth control, maintenance of proper hygiene, use sanitary toilet etc.
The societal marketing is a marketing concept that holds that a company should make marketing decisions by considering consumers' wants, the company's requirements, and society's long-term interests.
simply it is part from marketing use on electronic website and on friends and family
A business philosophy that holds that long term profitability is best achieved by focusing the coordinated activities of the organization toward satisfying the needs of a particular market segment(s).
a firm focused on the marketing concept would employ market research to gauge consumer desires, use research and development to develop a product attuned to the revealed information, and then utilize promotion techniques to ensure persons know the product exists.
I agree with the answer suggested by Mr.Hamada
Apologized for the answer, leave the answer for the professionals.
i fully agree with the answers been added by experts..........thanks.
