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Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.
It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.
1. The Law of Listening Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives. This is one of the best social media marketing strategy to follow.
2. The Law of Focus It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people. This is one of the best social media marketing strategy to follow.
3. The Law of Quality Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time. This is one of the best social media marketing strategy to follow.
4. The Law of Patience Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results. This is one of the best social media marketing strategy to follow.
5. The Law of Compounding If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.
This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online. This is one of the best social media marketing strategy to follow.
6. The Law of Influence Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.
If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience. This is one of the best social media marketing strategy to follow.
7. The Law of Value If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business. This is one of the best social media marketing strategy to follow.
8. The Law of Acknowledgment You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you. This is one of the best social media marketing strategy to follow.
9. The Law of Accessibility Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.
10. The Law of Reciprocity You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others. This is one of the best social media marketing strategy to follow.
Source: Entrepreneur
Strategy1: Put together a style guide for your team to follow.
When you do this, you decrease the chances of inconsistencies in your marketing strategy as a whole. The team can just go in and apply whatever content you need them to, then they simply send it out and it looks just as organized and put together as the previous campaign you output a week or month ago.
Strategy2: Timing is everything!
When you're using Social Media to market your products and/or services, you need to make sure that you time your posts perfectly! There is virtually no room for error. You have to follow specific rules for posting on each social media platform. Twitter is a good platform to use for quick, relevant information that you believe your consumers/clients will need to check out. Utilize the character allowance wisely, though, by only using characters for what you need to say, a bit.ly link to the site, and a photo that's relevant to the message you're trying to relay. With LinkedIn and Facebook you can go nuts, but you still need to follow social media best practices in regards to word/character count, images, and links to blogs or eBooks, etc.
Strategy3: Apply a benchmark and a way to measure the success of your posts.
Take a look at your metrics from time to time. Always know your click-through rate, and do your best to keep up with how many people are actually staying on your company site. Then, you can take a deeper look to see how many people are becoming actual customers/clients. Your conversion rate is important, and then that will tell you just how successful your social media campaigning truly is.
Strategy4: If you see something is not working, change one element at a time. NEVER, EVER change the entire thing!
I have seen so many companies go in and just completely alter the appearance and the purpose of their marketing campaign. That is the biggest mistake you can make with any online marketing campaign. Change one simple element at a time. You may not be getting a good enough conversion rate or click-through rate because of the color of your background on the CTA (Call-to-Action). Or may your CTA is not attractive enough in regards to the wording. Perhaps your page's background needs to be changed as far as where your content is being placed. I emphasize again, do not ever change everything all at once. Lay your bricks one bring at a time, and take them down the same way so that you can properly rebuild if necessary.
Strategy5: White space is your friend!
The white space on a page is important. It allows readers to take a break and the content doesn't seem so overwhelming when you do that. Leave a small gap in your text, place it appropriately so that it is appealing to the reader, use images to fill blank spaces rather than more text. Remember, the point of Social Media Marketing is to keep it simple, concise, and informative all at the same time. Say what you need to say in enough words for someone to read in a matter of5-7 minutes. Time yourself when you're reading it prior to posting it. This, of course, in reference to blog posts, articles on your site, or even simply pages on your site. If there's more information that you feel your customers needs to see, that is what eBooks are for.
Source:
Shaikha Ali - years of experience in marketing;5 years experience in online/digital/social media marketing.
I would answer in two words.
Agility and Creativity.
The most important strategies would revolve around enticing and drawing target customers towards certain content ( for selling of either a product, a service or a brand) such that the end impact leads to re sharing of the same content, a feeling of wanting to explore further and stopping to pay attention to what is in store for the target customer in addition to measuring the content’s reach and virality.
The most important strategies would revolve around enticing and drawing target customers towards certain content ( for selling of either a product, a service or a brand) such that the end impact leads to re sharing of the same content, a feeling of wanting to explore further and stopping to pay attention to what is in store for the target customer in addition to measuring the content’s reach and virality.
Strategies
-Engaging content/campaigns - How is the picture, video or campaign connecting with your target audience?
- the main idea is to be engaging, friendly, interactive, and proactive with a prospective customer and a prospective reader when creating posts/campaigns/content etc
-Games, puzzles, posts that require interaction and the use of comments, likes or shares from prospective viewers/users
Virtually everyone wants Social Media as part of their communication strategy today. A recent 2015 ‘Social Media Marketing Industry Report’ has 92% of the companies surveyed pining for an smm strategy/ campaign to set things right for them. But in this rush to ‘be out there’, we forget that a viable smm strategy, like any other marketing process, follows a checklist of do’s and don’ts. Here are the top 3 for each.
DOs:
1.Law of Relevance. Whatever is posted , is relevant to the brand and tells your customers something they did not already know about the Brand. When posting, ask yourself, “What does my ideal customer or client want to know today? How can I help him or her?”
2.Law of Quality. Quality in your social messaging trumps quantity. Thousands of mentions mean nothing if they are ‘just mentions’, disjointed pieces of information that DO NOT create a DESIRE for your brand.
3.Law of Value. Which directly flows from above. If you overdo your ‘mentions’ and info-plugging, people lose VALUE for your information and tune out. Every single post that you put up MUST offer something that is of VALUE to your guests/customers.
DON'Ts:
Flip everything that I have mentioned above on its head, and you have a fairly decent (and short) list of what NOT TO DO.
1.Law of Relevance. Not posting with your target market in mind. That is when you follow ‘number of mentions’ across un-connected platforms , posting to disinterested people who have absolutely nothing to do with you or your brand.
2.Law of Quality, Or - Constantly promoting your products or business. Your business doesn’t always have to be at the forefront of your posts. What is important is not how many TIMES you mention your product or business BUT HOW subtly you do it. The best way is to regularly provide VALUE in your posts.
3.Law of Value, OR Posting too much. One of the most common reasons people unfollow brands on social media is because they post too often. If BUILDING relationships is what Social Media all about, then too many reminders work against that.
This is. Digital Marketing is getting rough nowadays. In my side, Every Digital Marketing Manager must consist of this3 power tools in life. Open Mindedness, Creativity , and Joy.
What strategies should be follow for making the most of it.
1.) Know what you want to show the world
- Live in, Blend in, and Attach to it. In every designs i have made, the only thing that kept me going was how am I supposed to unite to make everything saleable? Extend your boundaries beyond the book or others opinion. Feel free to discover something and do not be afraid to innovate things
2.) Less background, More Colors
- My favorite headline tag in my site. It always remind me not to pull myself away from the past. Just dont settle on what you see now or tomorrow. Animate things around and MOVE. Seek for adrenaline and DESIGN for more amazing ideas.
3.) Connect - Create - Capture - Check
- I have always love redesigning things on my own way. I Connect things easily in my ideas and Create as much colors i want to put it. Marketing is a Harsh world and will surely break your walls. Why not just enjoy that moment and capture everything in the Gap. I am always motivated with things I am put on with pressure. It makes me think that everything is not easy. The feeling of Success does not come with the word accomplishment but it comes from the hard work you've putted to in terms of TIME.
First: Set your goals clearly from networking sites
Second, spread the culture of social communication in the company
Third, focus on the appropriate work channels
Fourth: the ability to create the appropriate content
Fifth: identify opportunities and interaction
Sixth: measurement and analysis
Set your goals clearly and identify opportunties and interaction.
Set a goal . and the post should be attractive . the costomer catch the messege firstlook. and ensure that the messege should contain a purchase tendency in costomer mind
Firstly, you need to identify the goals to be achieved by implementing a social media presence. The goals have to be defined by your Top Management. Based on the goals; chalk out the strategy/ies to reach each of the listed goals. Your strategies depend on your goals and it varies from each marketeer. You may get enough insights from various articles as well as the other contibutors, like targeting,sgmentation, content, graphics, measuring, etc... but you are the best strategist for your company as its marketer and thats where the challenge is!!!
