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متابعة

Social Media Marketing is often set aside in most companies. How would you convince management to partake in SMM to better increase clients/customers?

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تم إضافة السؤال من قبل Shaikha Ali AlSowaidi , Owner / Marketing Consultant , Marketing Consulting (Company Confidential)
تاريخ النشر: 2016/03/21
Sidrah Nadeem
من قبل Sidrah Nadeem , Global Marketing Manager , Hill & Knowlton

For starters, companies that have embraced, improved and leveraged their Social Media presence in every industry have done 25% better than their competitors.

The key is to improve accountability of the money spent on SM activities and set measurable KPI's to ensure transparency of goals.

Katarzyna Sligowska
من قبل Katarzyna Sligowska , Product Expert , Mango-Media

I wouldn't say it is left behind. Nowadays everybody are aware of power and influence which social media has. If management still doesn't understand how important it is, I would bring some good examples of companies/brand which benefited from social media, best if it would be in numbers which can't be denied.

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