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Customer focused strategies basically means laying strategies that give the client great and relevant experience from the first time and maintaining the same level of satisfaction through out for the client.
Customer centric strategies basically means what strategies can be used for the business to get more profits from the client. This translates to dealing with top notch clients and focusing marketing on such clients in-order to guarantee high sales.
The major focus of Customer Focused are Wants rather customer centric is that of a need.
In my opinion customer satisfaction is to make satisfy to the customer by the better services providing with curtesy and customer focuse mean to take care of his requirement
Customer focused is meant by making your customers happy, providing them all the required attention which they seek, and in return that helps in achieving customer satisfaction. With all the methodologies, processes that we need to apply in order to achieve 100% customer satisfaction are followed by customer centric strategies.
Sometimes it is hard to tell the difference between customer-focused and customer-centric thinking. Many companies argue that because they design their products and services around the wants conveyed by specific customer segments, they are customer-centric organizations.
Customer-focused companies care about WANTS.
Customer-centric companies care about NEEDS.
Because they are focused on delivering on customer wants, a customer-focused company’s processes are often designed to accomplish little more than deliver a widget that scratches a customer itch while driving greater margin contribution and increased market share in a particular segment. Their customer interactions are targeted on selling more stuff.
Managers in these kinds of companies understand the costs associated with producing, marketing, and delivering a widget to their customer but they don’t always understand the value of the customer relationship beyond a measure of revenue. This inside-out perspective is the hallmark of a customer-focused organization.
Being customer-focused isn't necessarily a bad thing. It's just that organizations that are able to look at the world from the outside-in are more likely to build deeper, longer lasting, and more profitable customer partnerships.
simple difference is:- the customer-focused companies care about WANTS and the customer-centeric companies care about NEEDS.
Customer-focused marketing is defined as offering customers a consistently great and relevant experience across all touch points (Dr. Peter Fader, author of Customer Centricity). This might seem like a marketing no-brainer, but crafting a true customer focus is no easy feat. From the first time a potential customer discovers your brand to every interaction they have with you, their experience should be beautiful, easy, and effective.
customer-centric marketing is defined as looking at a customer’s lifetime value and focusing your marketing efforts on the high-value customer segment in order to drive profits (Dr. Peter Fader, author of Customer Centricity). Basically, customer-centric marketing puts the customer at the center of a marketing strategy to gain as much return as possible
The word centric gives the impression that all the things being done within a company is being done just for the customer.
promoting a product being a customer side
Customer focused is all about to redesigning the products and servises coveyed by specific market segment
Customer-focused strategies: The company that is customer-focused aims at interacting with customers so as to sell more and more products making out the maximum profits.
Customer-centric strategies: When the organisation is more interested in understanding the needs and wants of the customers its called being the customer-centric. This stratyegy aims at focusing on maintaining long term relationships with customers.
