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What is the relationship,in marketing,between price and value?

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تم إضافة السؤال من قبل Abeku Assan
تاريخ النشر: 2016/03/29
Artem Ochenko
من قبل Artem Ochenko , Marketing manager on South East Asian markets , "Intrade"

Hello Abeku, I mean this is too theoretical speculations which a professors attack the fresh graduates, at practice you cannot speculate this about, you just will be forced give your customers right price for your company’s services .

To form the right price you will need to make market analyst in relation to next points

  • what price your competitors offer
  • What is maximum solvency of your customers regarding to this service
  • What margin your company must have providing the concrete service to stay at this market segment

Kripesh Krishnan Kutty Nair
من قبل Kripesh Krishnan Kutty Nair , Merchandiser , Al Seer Group

price means the amount which the customer is to pay by cash, and its value means how much it worth for the customer