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The main scale to evaluate after sales service is, customers satisfaction and this will leed eventually to repeat sales
The following points will help you to check your after sales service are satisfactory or not:
1. Cust Satisfaction Index (>90%)
2. Repeat complaint (< 5%)
3. Repeat sales (> 75%)
use 2 measures
1- customer satisfaction survey
2- score cards system
After interaction with costomer for feedback
Refireire ping friends and family about our products one of the important points to know about the customer satisfied, even the feedback from the customer and ways to make him choose the correct product will make him trust in the seller, products, and the company.
After Sales Service level can be guage from customer feedback. In these respect CSI (Customer Satisfaction Index) is the best guidance for measuring After Sales Service Satisfaction.