What differences have you observed in Digital Marketing in the Year 2016, if compared with 2015?

1. Acceptance:Companies have started taking this platform more seriously
2. Accountability: People want to know how to set KPI's
3. Eagerness: More and more companies want to see how they can capitalize this opportunity 

now all co. focus on it and make it job title specialist to do it

direct sale marketing is a digital marketing

i agree with the Answer added by: Shaikha Ali Al-Sowaidi  Owner / Marketing Consultant 29 days ago

The large number of specialized companies for electronic marketing first and then increased consumer interest in means of communication and the means of social communication in the advertising, promotion and influence

It is still booming and yielding toward more digital marketing and tools... It is the future of data !

Thank You

The year 2015 clearly showcases that the intersection of creativity, data, media and technology is the only line of attack of the online marketers to fit in the big picture

Thanks for the invite ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,I agree with the experts answers

Thank you for invitation,

nice answers from experts 

I offer my top seven need-to-knows for a great 2016 marketing strategy.

1. Embrace ad blockers.

Stop fighting against ad blockers – you have no chance of winning. Instead, make them your friend by adapting your strategy to the opportunities that arise with the increase in ad blocking software installs. If you’ve noticed a decrease in conversion rates and impressions along with an increase in advertising costs, it’s time to improve your marketing strategy and start using native advertising. 

Native advertising is more effective than invasive types because it meshes paid-for advertising content in with similar authentic website content. For example, if you create products to cook with, then consumers will find your native ad that discusses how to cook with your product in the section of a website that discusses different recipes and cooking methods. The native ads are relevant and interesting to the consumer, and will result in higher impressions and leads.

2. Go mobile or go home.

Though the majority of people aren’t using mobile to make purchases, they’re using it to browse through options and decide on their purchase. Making all of your digital marketing tactics mobile-friendly is crucial during the consumer decision-making phase. Conversions begin on mobile, and if your marketing strategy doesn’t exist on these devices, you’re losing to your competition from the start. Ensure all of your ads and links work correctly and can be easily viewed from any device so your marketing strategy doesn’t fall behind. One of our fashion e-commerce clients received 40 percent of traffic on mobile in the beginning of 2015 and ended the year with 60 percent, thus illustrating the importance of mobile for your business.

3. Incorporate video.

While working with Twitter TWTR +1.23% to develop our own advertising solution, which creates segmented campaigns for our clients, we heard countless times that video was performing well. Video ads aren’t new to marketers, and they aren’t going away anytime soon. You need to jump on the video bandwagon as soon as possible in the new year.

The best videos are creative and informative, which allows the consumer to truly enjoy and learn something during the time spent watching your brand’s video. The high-quality and entertaining content will drive your video shares and views up, and improve the brand’s image. They should be well thought out and edited to ensure the actual content of the video matches its quality.

Here are 10 of my favorites:

1. When I Work

Focus: Timekeeping

For small businesses and those who have hourly employees, you can spend a hell of a lot of time building out employee schedules, managing schedule changes, tracking hours, logging payroll, making sure employees are where they need to be on time, and just trying to keep a work schedule flowing.

Nothing makes scheduling easier than a tool like When I Work. This service makes it easy to create and manage your schedule while communicating with employees and keeping everyone accountable. With mobile integration, your team has the schedule in their pocket so changes can be handled on the fly and you can spend more time growing your business – or by the pool.

2. Buffer

Focus: Content marketing

Content marketing is extraordinarily powerful when it comes to consumer engagement and brand visibility, but it can also take a lot of time: time that could be better spent on other things. Buffer simplifies the process of finding and sharing articles via social media.

Just log into Buffer, connect your social accounts, schedule the content sharing times, and you’re set. Throughout your workday you just hit the Buffer bookmarklet button and the content is automatically added to your queue. That queued up content is then shared to your accounts at the designated times.

“Directing people to what I believe to be the most worthy social and content marketing resources every day—for years—is how I built my business,” says Jay Baer, author of Youtility. “Buffer makes that process of sharing information to audiences so much easier.”

3. 15Five

Focus:  Employee engagement

Employee engagement should never be seen as a time waster, but it can definitely eat up serious resources and time. You need to develop programs for improving engagement and staying actively involved with your team, but balance and moderation is necessary.

15Five helps you get more done without sacrificing that engagement. The company has developed a platform that tells you what your team has accomplished, where they’re struggling, and what’s on their minds. Get the data delivered to you so you and your leadership team don’t have to go door-to-door or have time-sucking meetings to gain feedback.

“15Five is my favorite app because it develops deep relationships on our teams quickly and efficiently,” says Jason Calacanis, founder of ThisWeekIn TV Network. “I liked it so much I asked to invest… and they took my money.”

4. Zirtual

Focus: Virtual assistance

Remember those things we talked about that felt like they were necessary tasks but still ate up extra time? Delegating is a beautiful thing. To avoid wasting more time posting job openings and interviewing candidates, just use Zirtual.

The company has a deep network of virtual assistants you can choose from based on your tasks, time requirements, and more. You can use them for temporary or long-term projects – whatever you need to free up more time in your day.

5. Snappa.io

Focus: Creating professional-looking visuals

When you need a quick-yet-stunning graphic or image for a blog post or your social channels, Snappa.io is a great choice. You can create a professional-looking design in minutes, even if you don’t have a flair for it. Snappa.io features a simple interface, customizable templates, and thousands of images, vectors, shapes, and fonts. Plus, you can connect your social media accounts and integrate with Buffer, so you can save time by scheduling images to post directly from the app.  

6. Quuu.co

Focus: Content curation

If content marketing is part of your audience engagement and you spend a lot of time curating social content, then Quuu is for you. After you set up an account, simply subscribe to a category that best fits your industry, or relevant interest categories that matter to your audience. Quuu will then hand-pick content that matches those interests and send it back to you. You will be able to share some of the web’s best content, and can trim hours from your weekly schedule when you don’t have to personally curate content for your audience.  

7. Contentmarketer.io

Focus: Influencer outreach

Influencer marketing is big right now, and when you can get an influencer to share or take note of your content, it can pay off big. But getting their attention requires a lot of manual notification and outreach – at least until now.

Here u will find it.

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