أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
1. Add a lightbox form to your site: One company experienced a% increase in subscriber growth after adding a pop-over opt-in form.
2. Create an amazing, value-packed opt-in incentive: A1-page report just won’t cut it anymore; try a full-length eBook or white paper.
3. Host a free webinar, and make signing up a requirement for registration.
4. Offer the webinar recording as an opt-in incentive: Make signing up a requirement for downloading or viewing the recording.
5. Create multiple offers on your site to improve your segmentation: Offer several different opt-in incentives for different segments of your audience. This will increase the number of people who sign up, and improve the relevance of the emails you send to your subscribers.
6. Add a call to action at the end of your YouTube videos.
7. Link to an old newsletter on social media: Show your fans and followers what they’re missing out on by not subscribing to your emails.
8. Offer an exclusive subscriber-only discount and promote it on social media.
9. Mention an influential Twitter TWTR +0.% user in your newsletter, and then tweet about it: Hopefully that influencer will then retweet it to his or her followers.
. Amazing blog content + clear call to action = massive email list (source:BufferSocial).
. Include a subscriber testimonial alongside your opt-in box.
. Add a sign-up form to your Facebook Page.
. Mention the benefit of joining your list: Make it clear what’s ‘in it for them’.
. Hold a contest, and make joining your list a contest requirement.
. Make your opt-in box a feature, not an add-on: Don’t hide your opt-in box in your sidebar…put it in a prominent place so your visitors can’t miss it.
. Collect emails at offline events like tradeshows: Hold an on-site contest and make providing an email a contest requirement.
. Include a call to action to join your list in your guest post author bios.
. Cross-promote with a complimentary business in your niche: Agree to promote each other’s newsletters.
. Offer must-have content via your newsletter: Be sure to offer exclusive, ‘hot’ content in your newsletter, and then let your social media audience know about it.
. Ask your social media followers to join: Asking nicely never hurts!
. Ask for as little info as possible: Include as few fields as possible on your sign-up form. This will increase the chances of someone actually signing up.
. Be regular in how often you send out emails to your list: When people see that you regularly send out great content, they’re more likely to recommend your emails to their friends and colleagues.
. Use a sponsor offer to entice people to join your list: If you offer advertising on your site, kill two birds with one stone…Promote a sponsor offer (like a discount or giveaway) in your newsletter, and let your followers and website visitors know about it.
. Use a call to action after blog posts: Using a plugin like WordPress Calls to Action can help with this.
. Offer an email course: Offer a multi-day email course like ’ days to rock hard abs’.
. Add a QR code to offline media like business cards and tradeshow posters.
. Use a plugin like WP-TopBar to show a special opt-in message at the top (or bottom) of every page of your site.
. Make your homepage all about the opt-in: Your homepage likely gets more traffic than the rest of your site, so make sure you showcase your sign up form in a prominent place.
. Use the new Facebook call to action button to drive email sign-ups:According to Marketing Land, using this button has increased conversions for Dollar Shave Club by2.5x.
. Offer transparent segmenting: Let your subscribers choose what types of content they want to receive from you.
. Create opt-in landing pages for social media referral traffic.
. Include an opt-in radio button (checkbox) on your website’s contact form and About Us page.
. Offer customers a discount on their next purchase with email sign-up.
. Provide social proof alongside your opt-in box: “Join the # subscribers who already enjoy this newsletter”.
. Incorporate social sharing buttons alongside your newsletter content, not just at the top or side of your site.
. Gate some of your content: Show excerpts of this content, and then require email sign-up in order to view the whole article.
. Offer PDF versions of popular blog content in exchange for email sign-up.
. Provide your credentials when asking for opt-ins: What qualifies you as an expert in your field? Why should people trust you?
. Offer flash discounts for new subscribers: This is a common tactic used by online fashion retailers. Offer a % discount for new, first-time subscribers.
. Offer bonus information at the end of popular blog posts with email sign-up: For instance, if you have a blog post of the Top Ways to Find New Clients, offer an additional tips with email sign-up.
. Offer the first,,, etc. subscribers a bonus gift or discount, and promote this offer to your social media followers.
. Be relatable: Let potential subscribers know you’re a real person, not a nameless, faceless brand. This will instill trust and increase the likelihood they’ll hand over their email.
. Make the sign-up as quick and painless as possible: Use a sign-up form rather than a link to a sign-up form, wherever possible. Every additional step you incorporate into the process is one more chance to lose your subscriber.
. Add a sign-up radio box if you require blog commenters to sign in: This is risky as it may detract some visitors from commenting, but the payoff may be worth it.
. Give potential subscribers a sneak peek of what they’ll be getting: Offer a sample newsletter or a screenshot of a typical email you send to subscribers.
. Add an opt-in radio box in your e-commerce checkout.
. Let potential subscribers know exactly what they’ll be getting and how often they’ll be getting it.
. Ask…again and again: Buffer doubled their email list in days by adding9 additional opportunities to sign up. Before, they asked for sign-ups in a slideup form; after they also asked for it in a HelloBar, on their homepage, in a postscript, in their sidebar, on Twitter, on their SlideShares, on Facebook and Qzzr.
. Include an anti-spam policy: Assure potential subscribers you’ll only send relevant info, and will never sell or share their personal info.
. Run a survey, and gate the results: Pull the results together, add some graphs and charts, and then release it to your audience…with email sign up, of course!
Source: http://www.forbes.com
Email lists can be augmented with opt-in features on the homepage of your site that prompt users to voluntarily provide email addresses in exchange for newsletters and promotions. Twitter and Facebook can also be designed to feature opt-in sections, and requiring a name and email address for access to highly-informative industry content like whitepapers is also effective.
Several email extractor available now with many different components which would also help us to get emails based on professions and locations.
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5 simple ways to start building your ultimate freelancing client list.
1. Build a Persuasive Portfolio
Clients want to know that they are hiring someone who is experienced and capable. The best way to show them your savvy is to build a portfolio.
If you are a content freelancer, harvest all of your previous work and showcase it in a simple website where you can refer future clients to.
Freelance webdesigner or social media strategist? Send your client to previous webpages you have designed or social media accounts you have built up. Include a brief synopsis of what you did and why it was so beneficial to that last client.
“I work as an Online Marketing consultant with companies all over the world and as my consulting time with companies usually lasts several years on an on/off basis I luckily don’t have to acquire too many customers on an ongoing basis. I found that asking existing clients to promote me to their business contacts has worked really well. Also, I give free presentations and have attracted clients that way. I find it essential to share my expertise and building trust before going for the pitch to be a key for lasting business relationships[…] I would say that approximately 70% of clients come from referrals, 10% through presentations[…]”- Maria, Jupiter-Labs.com
Whatever platform your portfolio takes, you want to be able to display exactly why this new client should be choosing you over all the others.
Instead of building a single portfolio like most people do, consider having multiple portfolios (or at least having categories in a single portfolio) focused on different customer segments that you want to work with.
2. Reach Out to People You Already Know
I bet most of you are on Facebook. How many Friends do you have?
Your friends, family, past school teachers and previous employers would probably be more than happy to hear about the work you do. Perhaps one of them is in need of your services, and you know what? You won’t know until you ask.
Putting yourself out to your current personal relationships means they are connected to you, and therefore more likely to name drop you when they meet someone seeking your area of expertise.
This leads me right into trick #3.
3. Ask for Referrals
You’ve put yourself out there to your friends, family and former colleagues, so the next logical step is to ask for a favor; ask for a referral.
You may have 400 Facebook friends, but those friends likely have just as many. Long story short, you are now reaching out to 100’s (potentially thousands) of more client opportunities.
In fact, one of my fellow Suitcase Entrepreneur community members, Brigitte does just that. She has found that by asking for referrals by several different means – email subscribers, Facebook groups, and current clients – has helped her business grow.
4. Request Feedback
Asking for a little constructive criticism or feedback after a job well done works twofold; you get to better your craft, and improves your chances at keeping that person on as a repeat customer.
One of the easiest ways you can request feedback is by using Google Forms. Not only has Google create a simple feedback form, but there are several templates you can choose from. With a few personal touches, you will have a quick and handy way of figuring out what you need to improve on!
If you rather have a more permanent feedback feature on your website, you could always test out Freedback. Using Freedback you can create a custom form in HTML, copy and paste it to your site and you are good to go.
Regularly asking for feedback will drive you to produce high quality work each and every time you get a new project. After all, who wants negative feedback?
5. Surround Yourself with Like-Minded People
There’s a lot to be said about networking in the right circles. This is like the culmination of all the previous tips. Not only do you get the opportunity to learn from others and see what they are doing to better their own business, but it leads to word of mouth referrals.
Think about it, if you were looking for a content writer, would you rather take on someone you stumbled upon over the internet or heard great things about from your peer?
Similar to this, one Suitcase Entrepreneur community member named Paula has surrounded herself with a community of people in complementary niches so they can recommend each others work.
Now, Paula used a referral marketing group called BNI to build her complimentary tribe, and has found it quite successful. When I dug for more details, she said this alliance contributed anywhere between 60-70% of her net income. Not bad!
To use this method yourself, you can use other referral marketing groups, or suss out groups on LinkedIn that would be applicable to your particular expertise.
Growing your client base and building your freelance career doesn’t have to be difficult. Just follow these 5 simple tricks to nail down the fundamentals, and you’ll be overwhelmed with new clients in no time.
