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In an e-commerce industry both channel of advertising are important, Generally we any merchant /advertiser start with Paid Advertising channels and ends with SEO.
For Immediate results Paid advertising channels are the best whereas SEO is slow process and results ripe after consist hard and smart work. Once your product or service related key terms ranking in search engines then we will see the result.
Digital marketing is a big umbrella, under it several components are there as per global digital marketing experts, in among one is SEO. Simply your question is not clear. There are several best eCommerce platforms are there, bigcommerce and weebly are high rated among it.
