What is conversion optimization in digital concept?

Question

Mohammed Ashraf · Answer

Conversion optimization refers to the practice of determining how a site can increase its ratio of visitors to actual customers. A conversion is a site visitor who has taken a desired action (usually making a purchase) rather than simply viewing content and leaving. One way to optimize conversions is to conduct A/B testing, which simultaneously runs two different web pages with altered designs or content to see which yields more conversions, and thus which page a business should implement going forward.

Kapil Matta · Answer

Conversion Rate (CR) is one of the most focal & imperative metric in e-commerce. It reveals the percentage of your site’s total traffic completing a specific goal. The higher the conversion rate the better.

'Specific goal' here refers to the successful completion of that action. It could be an email sign-up, creation of an account, completion of a survey, an app download and may not specifically be a purchase.

Hence CRO is the process of optimizing one's site to increase the likelihood that visitors will complete that specific action or goal.

I agree with Mr. Ashraf that one of the most common parameters of CRO is AB or multivariate testing. One of the recent survey which I was a part of had other parameters too which were of great significance as enlisted below:

Having a structured approach
Customer journey analysis
Cart abandonment analysis
Segmentation
Copy optimization
Online surveys/customer feedback

مها شرف · Answer

I agree with Mr Mohamad ashraf answers, thanks for the invitation.

Faizan Ahmad · Answer

Agreed to Ashraf, adding to above will explain the same with an example.

Suppose we execute an online campaign and KPI is to get leads out of the campaign we are executing on any website say XYZ. We notice that the CPL is too high and we are looking forward for optimization of the campaign. Then in this scenario we need to get the channel performance of all the section and each creative we will be running on site and will try to analyse by getting internal report about which channel, section and creative is giving best result, once we have this data we can ask the ad ops to allocate more inventory to the channel /section / creative which are performing well and pause the non performing one. This will help in short term or ongoing campaign which you are running to acquire customer.

Rami Assaf · Answer

Thanks for invitation

I am agree with your answer my colleague’s Mr Mohammed Ashraf you gives us good answers

Loraine Domingo · Answer

I agree with Mr. Ashraf's answer.

TARIG BABIKER AL AMIN · Answer

Conversion Rate Optimization ("CRO") in 2007 to describe the process of optimizing the business itself. It's really commercial optimization

A proper job of CRO includes the review of the entire process from the initial lead-generation ad, all the way through to the post-sale follow-up. The real goal is to identify which parts of the sales funnel will yield the greatest wins with the least work

When you direct your optimization efforts in reducing acquisition cost and retaining existing customers, you indirectly increase your website sales

Conversion rate optimisation (CRO) isn't only important for Ecommerce and transactional sites. Every site should have clear conversion paths to marketing outcomes which contribute to the business

Eng Ahmed Elsharkawy · Answer

thanks for invition ,,,,,,,,,,

i agree with experts answers

Ahmed Mohamed Ayesh Sarkhi · Answer

full agree with ur answer sir

د Waleed · Answer

I believe the given answers and your answer have provided variety of correct info and opinions .. I would agree with that !

Thank You

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What is conversion optimization in digital concept?

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