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Stakeholders analysis performed in the second stage of project , this help projects to succeed, with minimal conflicts, so stakeholder fully "engaged" and motivated .
Stakeholder Management is an important discipline that successful people use to win support from others. It helps them ensure that their projects succeed where others fail.
Stakeholder Analysis is the technique used to identify the key people who have to be won over. You then use Stakeholder Planning to build the support that helps you succeed.
The first step in Stakeholder Analysis is to identify who your stakeholders are. The next step is to work out their power, influence and interest, so you know who you should focus on. The final step is to develop a good understanding of the most important stakeholders so that you know how they are likely to respond, and so that you can work out how to win their support – you can record this analysis on a stakeholder map.
After you have used this tool and created a stakeholder map, you can use the stakeholders planning tool to plan how you will communicate with each stakeholder.
The steps are explained in detail below:
The first step in your Stakeholder Analysis is to brainstorm who your stakeholders are. As part of this, think of all the people who are affected by your work, who have influence or power over it, or have an interest in its successful or unsuccessful conclusion.
You may now have a long list of people and organizations that are affected by your work. Some of these may have the power either to block or advance. Some may be interested in what you are doing, others may not care.
You may Map out your stakeholders on interactive screen app. and classify them by their power over your work and by their interest in your work.
You now need to know more about your key stakeholders. You need to know how they are likely to feel about and react to your project. You also need to know how best to engage them in your project and how best to communicate with them.
Stakeholder analysis is a perpetual exercise that needs to be carried out continually throughout the life-cycle of a project.