أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
In small and medium companies, this might happen on a narrower scale, the question is around the larger organizations or governmental authorities wishing to improve the customer experience.
Marketing department sets the strategy and implements.
Customer service department monitors and checks the level of customer satisfaction.
depends on company department hierarchy and individuals roles and responsibilities.
but measuring customers satisfaction comes under sales and marketing department for SURE