What is primary research and what are the advantages of primary research?

Initial research consists of a set of original raw data. Being this type of research is usually after the researcher may gather some information about the case through the review of secondary research or analysis of primary data collected Sabaka.omn possible to conduct this research in a variety of ways, including questionnaires and telephone interviews in market research or experimental and observational direct in the physical sciences, and other methods.

Also commonly use the term initial research in academic research and market research and Alzkaoualtnavsi.

Featuring Find the initial presence of advantages and disadvantages.

Advantages:

Researcher able to focus on the quality and quantity issues alike.

It addresses the specific research issues, which controls a researcher at the research design to suit his own needs

Full control; the initial search features enable marketing expert to focus on specific topics are not limited, but it also allows the researcher to govern control over how they are collecting data. With this in mind, the researcher can choose requirements such as the size of the project, timetable and objective.

Primary research conducted for a specific purpose - to answer a particular question. 

Advantages: Answers a specific research question, Data are current, Source of data is known, Secrecy can be maintained

Primary research consists of a collection of original primary data collected by the researcher. It is often undertaken after the researcher has gained some insight into the issue by reviewing secondary research or by analyzing previously collected primary data.[clarification needed] It can be accomplished through various methods, including questionnaires and telephone interviews in market research, or experiments and direct observations in the physical sciences, amongst others. The distinction between primary research and secondary research is crucial among market-research professionals.

Advantages:

• Researcher can focus on both qualitative and quantitative issues.
• Addresses specific research issues as the researcher controls the search design to fit their needs
• Great control; not only does primary research enable the marketer to focus on specific subjects, it also enables the researcher to have a higher control over how the information is collected. Taking this into account, the researcher can decide on such requirements as size of project, time frame and goal.

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Primary research involves collecting data about a given subject directly from the real world. This section includes information on what primary research is, how to get started, ethics involved with primary research and different types of research you can do. It includes details about interviews, surveys, observations, and analysis.

With some careful planning, primary research can be done by anyone, even students new to writing at the university level. The information provided in this handout will help you to get started.

Primary research is conducted all of the time--journalists use it as their primary means of reporting news and events; national polls and surveys discover what the population thinks about a particular political figure or proposal; and companies collect data on their consumer base and market trends. When conducting research in an academic or professional setting, you need to be aware of the ethics behind your research activity.

Here are some specific points to consider:

·         You should have the permission of the people who you will be studying to conduct research involving them.

·         Not all types of research require permission—for example, if you are interested in analyzing something that is available publicly (such as in the case of commercials, public message boards, etc) you do not necessarily need the permission of the authors.

·         You don’t want to do anything that would cause physical or emotional harm to your subjects. This could be something as simple as being careful how you word sensitive or difficult questions during your interviews.

·         Objectivity vs. subjectivity in your research is another important consideration. Be sure your own personal biases and opinions do not get in the way of your research and that you give both sides fair consideration.

·         Many types of research, such as surveys or observations, should be conducted under the assumption that you will keep your findings anonymous. Many interviews, however, are not done under the condition of anonymity. You should let your subjects know whether your research results will be anonymous or not.

·         When you are doing research, be sure you are not taking advantage of easy-to-access groups of people (such as children at a daycare) simply because they are easy to access. You should choose your subjects based on what would most benefit your research.

·         Some types of research done in a university setting require Institutional Board Approval. This means that your research has to be approved by an ethics review committee to make sure you are not violating any of the above considerations.

·         When reporting your results be sure that you accurately represent what you observed or what you were told. Do not take interview responses out of context and do not discuss small parts of observations without putting them into the appropriate context. 

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