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Internet being an immediate sounding board to customers it helps in getting the feed back from customers and tailor the marketing strategy as per the trends shown by customers.
customers like to act online with their favorite brands and that will help companies to report the feedback of them
Yes. Customers can be in a good position to communicate their feedback & opinions on products if the company in question avails them with a good platform for such activities & interactions. In this Global businesss environment, companies are developing various softwares & user friendly applications that can enhance customers, general public & company staff to interact actively & passively for instance social media, blogs, content communities etc.
