Suppose you have initiated web site like eBay, so your audiences are whole people. what is your recommendation for this web site promotion.?

Your audience in the beginning is general, but as the months go by you can tell which product attract what kind of buyers and can gradually pick out the healthier clusters.

Marketing should be split into three parts:

1. Promoting profitable products to similar audience
2. Developing other products t reach out to probable customers
3. Filtering out products that aren't viewed at all

Create  a big buzz of publicity on the social media incl Facebook,LinkedIn,Twitter,WhatsApp .Everywhere

.Enable shares and likes multiplication plan.

Invite brand ambassadors to your site and few others extolling the virtues/strengths of your website.

Thanks for invitation. First of all you need a good and effective marketing strategy.

An Effective marketing Strategy

The right strategy helps any business take their goals and objectives, outlines them, and creates actionable methods to accomplish goals. By looking at a strategy in several phases, and ensuring that the most important elements, as identified above, are included, you will find the online success you’re seeking to be attainable. Reaching your customers in the most effective way will help foster sales, and build out business growth. A strategic approach will be crucial to reaching your objectives.

Before launching a website, you must determine the qualifications a website needs in order to be successful.

There are several elements that must be taken into consideration, such as; website design, content, technical logistics, marketing, and much more. The list goes on and on...

Having a well-thought out strategy is what will make all the difference with a website's success. Without it, you’re unable to design a site that will accomplish everything a business wants to because those goals haven’t been outlined.

The following is a basic “game plan” for the major components of your strategy, and the right questions to ask that will help you create the most effective marketing strategic plan, and reach your finish line to achieve the goals of your site.

(i) Pre Game

The discovery phase is one of the most important parts of any successful website strategy because it helps shape the fundamental aspects of your entire project. Proper research will provide you with a clear understanding of your client needs, your competitive landscape, and the unique assets your business has to offer. Without fully grasping those components, you won’t be able to identify the right business objectives or goals, and furthermore, the tactics you need to implement in order to achieve them. Three crucial strategy elements that should be considered during your initial research phase include the following:

1. Target Audience

• Who are they, what will resonate with them the most?

• How do they behave? Will it be best to market to them offline, online, or socially?

2. Industry landscape

• Who are my top competitors in my vertical, direct, looking and goliaths alike?

• What are the industry trends, what is driving them?

3. Differentiators

• What is my competition not doing well that I can highlight or capitalize upon?

• What can I offer to offset or detract from any weaknesses?

(ii) Game Time

Determining actionable tasks and goals related to your website should be based on what you ultimately want your users to do. What your audience is looking for and how you can fulfil their need should be the basis for how your website is designed. The user-experience is crucial to the success of your online business and should be tailored to meet the needs of your users. These four elements of a strategy should be examined as you’re creating your website:

4. Social Integration

• Do I want posts to link to landing pages or just get the word out?

• How much interaction or commenting do I want between the company and customers? Does it need to be monitored?

5. Content Offerings

• Am I a catalogue, resource center, thought leadership portal, mix?

• How do I avoid dead ends and supplement with related upsells?

6. Conversion & CTAs

• What do I want users to do, buy, share, download, comment, or post?

• How do I prompt them to do so? With links, buttons, pop ups, and at what stage of interest?

7. Online Environment

• What are my users looking to do? Browse, buy, learn, or reach out?

• What atmosphere are they expecting any offline sites or other materials?

(iii) Post Game

After the launch of a website, you’re not done yet. In order to stay relevant and continue enhancing your online business, certain elements need to be evaluated and several tactics should be implemented. It’s important to look at what’s working and what’s not working so that you can adapt your strategy to most effectively meet the needs of your audience, and ultimately foster the growth you’re looking for with your business. After your website has launched, consider the following three strategy elements essential to your business plan:

8. Maintenance

• What CMS (Content Management System) is in place or should be in place?

• What resources are in house, or do I outsource?

9. Follow up Marketing

• What customer service is required or should be offered?

• What can keep them coming back? Remarketing? Newsletters?

. What Next?

• Now what are the competitors and target audience up to, how do I keep up?

• What else can I add to my website and overall marketing to stay relevant?

Refer to: http://www.bluefountainmedia.com

It is all most impossible for An Advertisement to reach the whole population.

The ads will not have substance and almost no retention.

Advertisements generally work on 'divide and rule policy'

Break up the population based on products, season, festival, age, etc.......

Have very specific Targeted Ads for each break-up.

eBay is an online Market place- i.e. it is a platform which brings the sellers and buyers together.

Hence you need to have two different approach to attract the seller and the buyer.

It is like a mall concept - more the footfall more the renter and more the renters more the footfall.

Getting Seller:

-initially you need to do a lot of footwork to get-in the sellers on-board.

-compare what affiliate fees other portals charge. (ref : http://trak.in/ecommerce/-affiliate-programs-comparison-indian-ecommerce/   OR  http://moneyconnexion.com/top-6-affiliate-programs-from-indian-e-commerce-site-in-.htm )  and offer an introductory discount to the sellers

- Offer discounted displays on your site for limited period

- Work with your sellers to get very attractive offers on a few products mainly during festival times like Eid, New Year, etc and share cost of advertising these offers to the consumers. You will have to use both the digital media and Traditional media to do advertise.

- Work with your sellers for faster delivery of orders

-Ensure a very strict consumer grievance handling process -  ( order not process, wrong product, warranty returns/repairs, return policy, refund policy, complaint handling time, etc..) if not your consumers will only say that your portal is a fraud through it is actually the seller who has not resolved the consumer complaint. You will end-up paying the price of your sellers poor consumer complaint handling. This can make or brake your business almost overnight

Getting the consumers:

- You may start small but your consumers MUST thinker you are far bigger than what you really are. This is KEY during the sprouting stage to spurt.

- Chalk out the USP of your site- if you are a 'me too' site it will be a big struggle against the bigger players. Find some way to distinguish yourself even within a 'me too' space.

- plan an extensive multiple advertising campaign for your portal. These ads must be

  1. segment specific

  2. Demography specific

  3. Season Specific

 4. Avoid 'Jack of All' ads

  a. find out that are the largest selling product groups on other big portals.

  b. once you have worked out promotions with your sellers - Target very specific audience and reach out specifically to them. e.g.  video games - Target only this audience, Baby products- Target mothers and new parents

  c. Ensure that your such series of ads target specific audiences in different of the popular product segments.

 d. Run experiment campaigns test responses,

its almost impossible to eat a cake as whole and enjoy it, slice it up and then u will really enjoy ur cake.

If hope you got the gist of what I meant.

All the Best.

Recommendation should be:

1. Focus on people needs

2. Keep it simple

3. Be Special

Thank You