Which marketing strategy Harrods is currently using to promote itself and increase brand awareness ?

4-Social media communication 

Itis 4- social media communication. Thanks for the invitation. 

SOCIAL MEDIA COMMUNICATION

Communicating Harrods’ brand values - British, Luxury, Innovation, Sensation and Service - is essential not just for its current employees but also in attracting new talent. It is alsovital in engaging with existing customers and attracting new shoppers from across the world.Social media is continuing to transform the way a business communicates, both internally and externally. This case study shows how Harrods uses social media as a form of internal communication, a way of engaging with the external environment and as a means of recruitment.

THANKS FOR THE INVITATION

I'M NOT FAMILIAR WITH THE STRATEGY BUT I THINK BOTH OF THE FOUR OPTION BECAUSE THE GREAT SUCCES OF THE STRATEGY

Option 4, social media communication is effectively used by Harrods.

This marketing strategies statement shows how Harrods uses social media as a form of internal communication, a way of engaging with the external environment and as a means of recruitment.

Thanks

Its (2) & (3) ................

.....I think no 1 and 4....

Option 4) is my answer <<<<<<<<<<<<<<<<<,

I have no knowledge of the approach taken at the Harrods shopping

But I know that the current focus on consumer awareness on grasping the significance of the mark (brand) is the center of attention

Because if the consumer realized the brand value of the institution or the brand realized win

My answer is all the four options mentioned by you. Though Direct mailing is their principal marketing tool, as Harrods is a up market store serving niche segment. Their customers are elite and affulent therefore a personal connection is very significant. However Harrods would apply all marketing tools to be visible to their loyal as well as prespective customers.