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Expansion of business has some criteria to abide by whether we're going through an economic crisis or not. Of course during an economic recession businesses need to cut costs and watch out for any loopholes that can dry up cash. However, when it comes to expanding business here are some parameters to look for:
1. Increase in demand on your goods or services which your current operations can't keep up with. In this case you need to invest in expansion to meet the demand.
2. You see a clear business opportunity in a new market that can help you grow your business. You do your due diligence and all sings points to the fact that your goods or services are needed in that new market.
3. Your expansion is because of economies of scale so if you don't invest in expansion you'll loose on great potential revenues.
