If you want to invest in any company, what will you consider first?

Audited financial statement and ratio analysis are key before making any investment decision

Before you invest in any company or buy a business or become a partner, it’s important to assess the risks and rewards using as much objective data as possible. In addition, your knowledge of an industry or profession can guide you in determining the business’s hidden potential. Using a combination of quantitative and qualitative criteria, you can determine whether or not a particular business is a good investment for you. Factors to Consider When Investing in a Company: -       Financial Performance -       Your Expertise -       Investment Amount -       Market Analysis

 

-       Failure Impact

PROFIT---EPS-----DIVIDEND RATIOS---DEBTS LEVEL---MANAGEMENT PROFILES

It is a very good question and answers of same can be multiple.  If i am willing to invest in any company, i would prefer to see whether it is going concern or not in real terms.  My means to check their blood steam means their liquidity, market reputation, credit grading, compliance towards corporate governance and type and objectives of their management.  These are the key factors to consider at first.  

I will prefer fundamental analysis over technical analysis. I don't want my decision to be based on technical analysis only where there are many complex calculation are involved, I will go for more simpler ,easy to understand and comprehend fundamental analysis. To conclude if the company clears my fundamental analysis then only I will think of investing .Therefore Fundamental analysis holds veto.

You should ask yourself first, which of those is really your inclination. It is not wise to invest in a company just because it makes a lot. What is the point of putting your hard-earned money in a company you hardly know? How will you be able to contribute to further the organization if you do not know a thing about what it does? In the end, it's about what really makes you happy.

if the company is facing any financial crisis

1. Talk with the CEO

2. Have a Diversification Strategy (and execute on it)

3.  Talk to an expert. 

4. Understand growth.

 

I agree with the answers provided by colleagues