What are the main factors effecting new product price and how you manage?

The main factors are:

- The psychological price or price acceptability,

- The cost of returns

- Elasticity of demand

- Competition

- The public intervention

- Commercial considerations

- The image strategy

By adopting a strategy of both:

- The strategy of market penetration: low prices: the conquest of the market (ie, lower unit costs of prodution)

Condition: the request must be price sensitive for consumer products.

- The strategy of ecramage of market: the high prices: significant profit,

Condition: inelasticity of demand / prices, have a technological lead for luxury goods, enough buyers at this price.

 Extent of new product finish attractions and creative marketing Awareness by Advertistment, promotions, targeted audience packaging acceptability and convictions for a first time trier and competative affordability to the existing.

Thanks

Totally agree with the answer given by Mr. Najeb

............Agree with MR NADGIB 

agree with mr. Nadjib RABAHI