On what basis do you develop a commercial strategy?

There are two main types of marketing strategies: traditional and nontraditional. Traditional strategies include print advertising, television and radio commercials and direct mail campaigns, while nontraditional strategies include online advertising, advertising through social media, text messaging and e-mail. Many nontraditional advertising methods are less expensive than traditional methods, so you may be able to employ more of them for the same amount of money. You may decide a mix of traditional and nontraditional methods best suit your needs. It’s important to consider your audience before determining which advertising methods are best for you. For example, if your clientele are primarily senior citizens, a text messaging campaign will be a waste of money because many elderly people do not text.

based on my Feedmill industry experiences, every customer has a different preference of product based upon price, quality or terms of payment (credit). so need to check and analyze customer's needs and taste first. secondly based upon I/S per profit (IOMC), we recommend customers the higher profit product according to their request. discount ? credit ? or whatever we can accept.  meet the optimal way.

 You may decide a mix of traditional and nontraditional methods best suit your needs. It’s important to consider your audience before determining which advertising methods are best for you. For example, if your clientele are primarily senior citizens, a text messaging campaign will be a waste of money because many elderly people do not text.