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متابعة

Who employs account-based marketing and what for it is basically using?

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تم إضافة السؤال من قبل Mohammed Ashraf , Director of International Business , Saqr Al-Khayala Group
تاريخ النشر: 2016/05/05
Mohammed  Ashraf
من قبل Mohammed Ashraf , Director of International Business , Saqr Al-Khayala Group

Account-based marketing approaches typically benefit the information technology industry the most. Purchasing decisions surrounding computing and telecommunications systems require extensive research, planning, and cooperation, causing businesses to develop comprehensive contracts with each other.

Other types of companies who gain advantages from this approach include:

·         Chemical companies

·         Engineering and construction companies (which often market to government agencies)

·         NGOs (non-governmental organizations) engaged in social and economic development

 Use Account-Based Marketing?

·            Businesses look to existing suppliers to offer innovations; on average, decision-makers expect to be contacted five times a year about new services

·            Seventy-eight percent of decision-makers agree that marketing approaches made by new suppliers are poorly targeted

·        Eighty-one percent of them are more likely to read a communication containing personalized content

Mohamed Helal
من قبل Mohamed Helal , Project Manager , GROUP CONSULT INTERNATIONAL

Perfect answer for valuable question Thanks Mr. Mohammed ashraf......

Yosef Abdalsalam Mohammed
من قبل Yosef Abdalsalam Mohammed , IT Manager , Al-Alamiya for Furniture

Agree with your Q & A , Regards............

ghazi Almahadeen
من قبل ghazi Almahadeen , Project Facilitator , Jordan River Foundation

Thanks for the invite ............................ not increase your answer

Ahmed Mohamed Ayesh Sarkhi
من قبل Ahmed Mohamed Ayesh Sarkhi , Shared Services Supervisor , Saudi Musheera Co. Ltd.

Agree with ur answer mr. mohamed

 

مستخدم محذوف‎
من قبل مستخدم محذوف‎

Thanks for the invitation

 

Fully agreed with Mr. Mohammed Ashraf's answer

 

For more details this link is very useful

 

Source

http://www.marketing-schools.org/types-of-marketing/account-based-marketing.html

 

 

Sathish Prabhu.V
من قبل Sathish Prabhu.V , Manager - Operations & Process Improvement , Revolution Valves

ABM works best for B2B companies that sell to:

Situation A: a few large, key accounts, or

Situation B: accounts of a certain size in a specific industry.

If you’re targeting Fortune 500s to 1000s, for example, ABM can help you unlock the full potential of each target account and effectively double or triple your client base. Who wouldn’t want that?

Great candidates for ABM also include companies with ineffective sales models:

82% sell with direct sales force

13% with inside sales

4% with third-party channels

If your advertising isn’t working, or if you feel like sales is always complaining about a lack of alignment with marketing, maybe it’s time to try something new. ABM can help you accurately measure marketing ROI, button up marketing-to-sales alignment, and reduce or maintain the size of the sales force you need.

The Clear Benefits of ABM,

Of course, none of this is convincing unless account-based marketing boasts clear and observable benefits,

1) ROI is Much clearer

2) There's less waste and less risk

3) Clients like it because its personal

4) Goal setting and analytics are easieer

5) Sales alignment is much easier

Omar Saad Ibrahem Alhamadani
من قبل Omar Saad Ibrahem Alhamadani , Snr. HR & Finance Officer , Sarri Zawetta Company

Thanks for your beautiful answer Mr. Ashraf

mohammed negm
من قبل mohammed negm , مدير مبيعات , مؤسسة أطياف لتجارة المواد الغذائية

.I agree with your answer..............................

Eng Ahmed Elsharkawy
من قبل Eng Ahmed Elsharkawy , Civil Engineering Project Manager , Altwijry office

thanks for invition ,,,,,,,,,, i agree with experts answers

Nuridin Islam Diab
من قبل Nuridin Islam Diab , Training Manager , Bbusinesss LLE

Thanks for the invitation...I agree with your answer Mr. Mohamed Ahsraf......................

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