ابدأ بالتواصل مع الأشخاص وتبادل معارفك المهنية

أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.

متابعة

Which types of customers are more effective on account-based marketing?

user-image
تم إضافة السؤال من قبل Mohammed Ashraf , Director of International Business , Saqr Al-Khayala Group
تاريخ النشر: 2016/05/05
Mohammed  Ashraf
من قبل Mohammed Ashraf , Director of International Business , Saqr Al-Khayala Group

Account-based marketing strategies are generally directed toward large firms purchasing high commitment items or services—either in terms of volume, or in terms of future relationship.

Information technology purchases fit this ideally, as computing and telecommunications systems must be updated frequently to take advantage of new technology and software. Account-based marketing aims to both up-sell and cross-sell products and services to such firms, and establish a framework for future sales to the firm as it grows.

Since account-based marketing tactics hope to increase the volume of business with a specific company, it represents a high-stakes investment. Selecting the right accounts will increase a company's chances of success when implementing marketing strategies. Ideally, the key account should be a firm that shares a significant interest with the company, has an established track record with finances, and has a demonstrated interest in pursuing a long-term business relationship. 

Wasi Rahman Sheikh
من قبل Wasi Rahman Sheikh , WAREHOUSE SUPERVISOR , AL MUTLAQ FURNITURE MFG

Agree with experts answer <<<<<<<<<<<<<<<<

Yosef Abdalsalam Mohammed
من قبل Yosef Abdalsalam Mohammed , IT Manager , Al-Alamiya for Furniture

I do Agree with your Q & A also with the experts answers , Regards.

مها شرف
من قبل مها شرف , معلمة لغة عربية , وزارة التربية السورية

I agree with Mr Muhammad answers, thanks for the invitation. ..

Asad khan
من قبل Asad khan , Product specialist , shaigan pharmaceutical

Agree with mohammad ashraf answer.

Nuridin Islam Diab
من قبل Nuridin Islam Diab , Training Manager , Bbusinesss LLE

Thanks for the invitation. I agree with the answer provided by Mr. Mohamed Ashraf.......................

Omar Saad Ibrahem Alhamadani
من قبل Omar Saad Ibrahem Alhamadani , Snr. HR & Finance Officer , Sarri Zawetta Company

Thanks

I support your answer Mr. Ashraf

mohammed negm
من قبل mohammed negm , مدير مبيعات , مؤسسة أطياف لتجارة المواد الغذائية

.I agree with your answer...............................

Mohamed Helal
من قبل Mohamed Helal , Project Manager , GROUP CONSULT INTERNATIONAL

Thanks for invitation...I agree with your answer

Sathish Prabhu.V
من قبل Sathish Prabhu.V , Manager - Operations & Process Improvement , Revolution Valves

Customer type:

75% enterprise (more than 1,000 employees)

21% medium (101 to 1,000 employees)

11% small (100 or fewer employees)

But regardless of revenue, the vast majority of ABM-practicing companies are enterprise-level brands with more than 1,000 employees. This makes sense—ABM is easier to implement and scale once you already have a larger client base and staff in place.

But it also means that B2B companies with between 10 to 1,000 employees are not taking advantage of ABM. Perhaps they feel their employees are overworked, and don’t have the time to learn yet another system. Perhaps ABM is an unproven, “new” concept and they are too busy with old methods and strategies. Maybe they don’t think they have enough clients to justify such an investment.

Rami Assaf
من قبل Rami Assaf , loading and Storage Operations Supervisor , Arab Potash Company

Thanks for invitation

 

I am agree with your answer my colleague’s Mr Mohammed Ashraf you gives us good answers

المزيد من الأسئلة المماثلة