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متابعة

Strategy is our identity , it’s how we want to look in future. Do you agree with me?

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تم إضافة السؤال من قبل Yasser Zahreddine , Operations Director , United Warehouse Company Limited
تاريخ النشر: 2016/05/22
Duncan Robertson
من قبل Duncan Robertson , Strategy Consultant , Duncan Robertson Consultancy

No,

Strategy is most certainly not identity. 

Strategy is how to intend to achieve your goal(s).  What those goals are will be influenced by your identity, and indeed, your strategy will be influenced by your identity too.

If the company is itself a brand, then the brand values will be aligned with the company's identity.

 

Or, to put it another way, once you've decided how you want to look in the future, strategy is how you get to that look.

هل تحتاج لمساعدة في كتابة سيرة ذاتية تحتوي على الكلمات الدلالية التي يبحث عنها أصحاب العمل؟