How else can you define Marketing besides the usual answers or 'advertising' or 'personal selling'?

Did you know that Marketing involves ' the activity for creating, communicating, delivering, and exchanging offerings that benefit its customers, the organization, its stakeholders, and society at large'.  This is the American Marketing Association definition of Marketing and this means that both buyers and sellers alike are to be served, catered to and satisfied through the modern day marketing services.  Marketing is based on the idea of exchange or trading something of value between a buyer and seller.  Marketing shapes and is shaped by how it relates to the many people, organizations, and forces that it deals with daily so the next time you think Marketing, think about these relationships that influence the marketing activities and the wheels that drive the needs of society.

Marketing is process through which goods and services move from concept to customer

I agree with u,u define it properly

Thanks for your invitation. The Marketing is an integration process to create value for the customers and building strong and permanent  Relationships with all in order to capture value from the customers in the return. The marketing involves a lot of parts and components some of them, Selling & Advertising.