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the retailers are not willing to go for high end brand design due to cost cutting.
Retail design is moving from optimal display to a more interactive, fun experience with all the gadgets that are poping up and applications. Therefore, the competition is being more and more aggressive
In the retail industry’s point of view the “Clutter” is one of the major issues. The social media has become very affective and accessible to each and every target audience in all segments and no control over quality of entry into social media promotions. Anyone can start simply a webpage and start trade.
This helps some bogus entities and producers too. And they can manipulate the statistics to be popular too. (ex –no of views)
In consumers point of view it’s identifying the correct sources and making correct decisions is challenging.
The industry participant’s point of view the challenge is to differentiate and be on top among the others and sustain the position.
Though the social media provides a platform for a integrated search option for decision its authenticity still can be doubtful. When regulators are trying to set standards for an industry it’s always possible for a scammer to bypass them using other sources.
