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Skills and responsibilitiesof Internet marketing managers
An Internet marketing campaign is not an isolated, one-off proposal. Any company that plans on using it once is certain to continue to use it. An individual who is knowledgeable about all aspects of an Internet marketing campaign and who has strong interpersonal skills is well-suited to maintain an ongoing managerial role on a dedicated marketing team.
Marketing managers need to be conversant in every element of a marketing campaign, and considering the importance of an Internet presence in any marketing plan today, this means having a clear understanding of Internet marketing from start to finish. A marketing manager should have confidence in his or her team and know how to facilitate work efficiency and communication between coworkers. This keeps each project on schedule and helps create a relaxed work environment.
Education and experience
It is very rare for an individual to enter a management role early in his or her career. Most marketing managers have spent several years working somewhere else on a marketing team. This assumes the existence of at least a bachelor's degree, but an advanced degree such as a master’s in marketing or business administration can give an aspiring manager a deciding edge.
The average salary: Starting: $61,000 Median: $85,000 Highest Earners: $113,000
(Source: Salary.com)
Aspirers to be in Digital / Internet Marketing space should have in-depth knowledge of Data Analytics, Social Media Advertising, Marketing (Social Media, Email – SEO, Mobile), Technological Tools & Platforms, PPC, Content Management to start with.
Depending upon the Geography, salary range varies basis the skill and years of hands-on experience (the more, the better).
Agree with the experts answers.
I apologize I leave the answer to experts
I agree with Ms Ghada's answer. Thanks for the invitation. ...........
about the skills : leadership is a must , mature , responsible , intelligent , experience at least 5 years , we can't put a fixed salary .
I agree with Ghada reply , it is indetail
Thanks for the invite ......................... Leave an answer to the experts I have no information in this area
I leave the answer to experts and specialists in this area this is not my specialty field
I agree with you in answer
Web Design and UXThe future belongs to those organizations that can build exceptional experiences for their customers. Increasingly, these experiences involve technology (websites, mobile applications, etc.). If you have design skills combined with some business intuition and an empathy for the user/customer, you are golden. In my mind, this is one of the key skills, and very hard to find.Data Science / Data AnalysisWith newer tools and technologies coming into play, businesses have access to a lot of data. From social media interactions to activities on the app, the quantity of big data available is not just mind boggling but also disorganized. If you can help a company sort, organize, and extract meaningful information that can up its sales, you’re very valuable. Of course, not everyone has the analytical chops to be a data scientist — which is why they are arguably even more in-demand than software developers.What the heck is a data scientist anyway? It’s someone who uses a combination of math, programming, and analysis skills to extract insights and value from data.By the way, this need is so accute that McKinsey estimates there will be 4 million big-data related positions in the U.S. alone. That’s a lot of jobs.Growth Engineering / HackingThis is all the rage in the marketing sector these days. Quite simply, growth engineering is taking a disciplined, data-informed approach to hitting growth goals. It involves understanding deeply how users are engaging with you, creating experiments with concrete hypotheses, and testing them.I like this quote from Sean Ellis, who coined the term “growth hacking”: “A growth hacker is a person whose true north is growth.”
Note: This is not about deceptive tactics that trick people. It’s about a scientific and sustainable approach to growth. It’s part art and part science. These marketers are some of the highest demand people out there today. (In fact, we’re looking for one for the inbound.org team itself; if you’re interested, please check us out).Search Engine Optimization (SEO)Predictions of the death of SEO are highly exaggerated. What’s true is the slow death of old-school, ineffective SEO tactics that try to trick search engines instead of working with them to delight searchers.The modern SEO recognizes that succeeding at search is not about just optimizing for search engines, but optimizing for humans.The nice thing about SEO, which is still true to this day, is that it’s an investment that pays off over the long haul.Pay-Per-Click (PPC)This has long been a mainstay of marketing departments everywhere, and there’s no evidence that PPC skills are going to be less in demand anytime soon.The key here is not just being able to use tools like Google AdWords but also having a deeper understanding of keyword selection, content strategy — and perhaps most importantly, how to measure the effectiveness of PPC campaigns. It’s a competitive channel, so the deeper your expertise, the more valuable you are.Agile MarketingThis may be a new one to you — because it didn’t show up on the scene until relatively recently.Agile marketing borrows the practices of word-class software development and applies them to the world of marketing. Agile approaches favor quick release cycles and an iterative approach. In marketing, this means shorter campaigns (because unless you’re totally different from other organizations, you’re probably learning that many times, things need to be Email Marketing / Marketing AutomationContrary to some of the things you may read online, email is most definitely notdead. As old as it may be, email marketing is still one of the most effective ways to market products and services. But email marketing has gotten increasingly sophisticated — and has evolved into marketing automation, which consists of segmented, automated workflows that send emails to the right group of people at the right time with the right message.Marketing Technology (MarTech)This is a bit of a weird one. Turns out, as the marketing industry has been evolving, there are (literally) hundreds of tools, many in categories that didn’t exist 5 or 10 years ago. OK, so what does the fact that there are 2,000 marketing tech products out there have to do with you getting a job? Answer: Thousands of organizations are going through the process of trying to figure out what their “marketing stack” should be. You don’t have to know all of these products intimately (it’s humanly impossible to do so), but if you have a point of view on how to put together a workable platform for an organization and speak intelligently about some of the tradeoffs (there are always tradeoffs), people will pay for your expertise.SNEAK PEEK: Here’s an early preview of a project I’m working on right now: It’s a list of the top marketing technology vendors ranked by their marketing prowess. (This is still very much in alpha, so please don’t spread the word just yet — I’m cranking away on it, and when I officially launch it, you’ll know.)Social Media Marketing / AdvertisingIn a day and age when the whole world is present on social media, the competition to garner attention is constantly increasing. Social media can be an effective way to take the content you’re producing and amplify its reach. All three of the major social networks (Facebook, Twitter, and LinkedIn) have the ability to reach target audiences in ways that weren’t possible just a few years ago. If you can build some expertise with running effective (ROI-positive) campaigns using these new tools, you’ll likely have hiring managers chomping at the bit to bring you on Video Production / MarketingOnce again, back to content. Video is becoming an increasingly effective channel — even in a B2B context. Videos help you tell a story and engage an audience like few other channels can. The useful skill here is not just the ability to producevideos but also an understanding of how to properly market and promote them. This means understanding how the primary video distribution channels work, knowing where to host your video, and figuring out how to analyze the data so that you know what’s working and what’s not.
