أنشئ حسابًا أو سجّل الدخول للانضمام إلى مجتمعك المهني.
Market segmentation is an attempt to relate the characteristics or attributes of the products companies provide more closel to customer requirements & needs.
CRETERIA OR STEPS INVOLVED
Identify bases for segmentation.
Determine important characteristics of each.
Evaluate potential & commercial attractiveness of each.
Select one or two segments previously identified.
Develop detailed product positioning for selected segments.
Develop a marketing mix for each selected segment