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Hello Emmanuel, I am myself came to marketing from sales and I could confirm that things in marketing are made too theoretical.
I entered my companies at GCC market and consulted my clients on “go to market strategies” in relation to APAC region. I studied marketing in Helsinki and advertising strategies at Shanghai, I visited a lot of master shops from marketing experts in Europe and in Hong-Kong. I’m sure there are strategic and product marketing and not more.
If you prepare “go to market campaign” you must prepare it in relation to concrete country and studied customer behavior there, this campaign cannot be “international” itself and marketing cannot be that, but if you work at gtm campaign work maximum at localization of product, simplest example-the colors of your pos materials must meet the cultural specifics of country target.
No direct foreign marketing- here a company doesn't cultivate customers outside national boundaries but however, the company's products may reach foreign markets thus sales are made by trading companies as well as foreign customers who come directly to the company or through domestic wholesalers & distributors who sell abroad without explicit knowledge of producers.
Infrequent foreignarketing- here temporary surpluses caused by variations in production levels may result into infrequent marketing overseas, sales to foreign markets are made with no or little intention of maintaining continuous market presentation.
Regular foreign marketing-here the company had permanent productive capacity devoted to the production of products to be marketed in foreign markets. It mayhave its own sales force, subsidiaries or middlemen to facilitate its operations.
Internatioal marketing- here companies are fully functioal, committed & invoved in international marketing activities. Such companies seek markets allover the world & sell products as a result of panned production for markets in various countries.
Global marketing- here the companies treat the world including their domestic market as one market. Marketing segmentation decisions are no longer focused on national borders.
