What are the skills today's marketers need?

Many research papers discovered that skills in marketing are in very high demand. However, hiring managers are getting pickier about skills and talent. However, there is a skills gap in marketing right now, making it difficult to get the amount of digital proficiency that companies currently expect. some reports analysis of profiles on recruitment sites such as LinkedIn and Bayt  indicate  a marked increase in marketers who specify digital skills in marketing. Still, recruiters can’t seem to find enough candidates with at least a minimal knowledge of a wide spectrum of digital advertising solutions. Marketing careers now require detailed knowledge of such things as social media, SEO, content marketing, and Google Analytics. Some statistics indicate that the most valued skill a marketer can bring to the table is SEO. Their research shows that job titles including SEO averaged a yearly salary of $102,000. A report by The Economist Intelligence Unit and Market says that those including Social Media Marketing came in around $51,000 annually. The recent marketer mixes data and operational skills with an understanding of the large picture,” The breakdown goes like this.

Out of all skills marketers need to be hired by employers today are:

• 39% emphasize technology and digital engagement

• 38% emphasize strategy plus planning

• 32% emphasize data analysis

• 27% emphasize customer experience

• 26% go for advertising and branding

• And 16% emphasize creative graphics

Reference: http://www.forbes.com 

Thanks for the invite My Dear Ghada.

I fully agree with YOUR well-explained answer.

Thnaks

In my opinion, they should have the following skills:

• Cleverness.
• Good and enough knowledge of targeted Market.
• Public Relation Skills.
• Dealing and ability to manage Social Media.
• Ability to create and analyze Market research.
• Computer Skills; Photoshop , Design , ...

Diversified skills as per the type of businesses or locations, all skills are not required for all businesses or in all locations, monopoly market is differ from duopoly market, local or remote market is differ from metropolitan market or global market. There are several factors to be considered before taking a decision for such skills, most important skills in general for services or suppliers are as follows:

1-    Adaptability.

2-    Strategic Planning Skills and market driven successful strategies management.

3-    Intuitive Skills.

4-    Digital expertness .

5-    Deep knowledge about market changes and present status.  

Thank you for inviting ..........your answer successful doctor Ghada

Basm allah alrahman alrahim

all you can get , the more skills you get the less you will be refused

Agree with your Expert answer Ms. Ghada Madam. Thanks.

I believe the skills today's marketers need today include adaptability,strategic planningnskills and market driven successful strategies management,intuitive skills,digital expertnesss as well as deep knowledge about market changes and present status.

Agree with experts answer <<<<<<<<<<<<<<<<<<<

I agree with Mr Omar and M's Ghada answers, thanks for the invitation. 

Liber reports analysis of profiles on Linkedin indicates a marked increase in marketers who specify digital skills in marketing. Recruiters can't seem to find enough candidates with at least a minimal knowledge of a wide spectrum of digital advertising solutions. Marketing careers now require detailed knowledge of such things as social media