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متابعة

Explain the forms of distribution channel intensity.

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تم إضافة السؤال من قبل Emmanuel Wamweta , production supervisor , Tembo Steel Rolling
تاريخ النشر: 2016/06/08
Emmanuel Wamweta
من قبل Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

Intensive distributio- manufacturer places goods & services in as many outlets as possible.

Selective distribution- involves the use of more than a few but less than all of the intermediaries who are willing to carry a particular product.

Exclusive distribution- severly limiting the number of intermediaries, the producer wants to maintain control over service level & service outputs offered by the resellers.

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