View ; Which airline is the strongest in one or more of the following : Operational Excellence - Performance Superiority - Customer Intimacy?

Thanks for the invite ............................ agreed with the answer Ghada

Thank you so much Mr. Fathy for putting forth another Smart question and for your kind invitation; I prefer awaiting Experts' answers.

 accordnig to me the best is SQ singapore airlines in all terms ,

hardly amendment in fare rules , twice in a year , transprnst Policy internal and external , OTP ratio excellent and repeat and Loayalty ratio of customer is too high

I feel Emirates Airlines ticks all the boxes!

To succeed in the marketplace, companies must embrace a competitive strategy. Michael Treacy and Fred Wiersma , The Discipline of Market Leaders () describe three generic competitive strategies, or value disciplines: operational excellence, customer intimacy and product leadership. 

Examples are:

1-Southwest Airlines uses Operational excellence as a competitive strategy.

2-Virgin Atlantic uses Customer intimacy as a competitive strategy.

3-Australia's domestic airline uses Product leadership as a competitive strategy.

I ill leave this question to other experts.

Thank you for your kind invitation and I agree with Mrs. Ghada answer