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There are six customers profiles , what is the most common type you meet daily from your customer base:
1-Endorsers
Endorsers are customers who tell other people about your company.
2-Buyers
A buyer will continue to buy from you, often exclusively, but no longer aggressively endorses your company.
3-Satisfied mutes
These customers don’t talk to you and you don’t talk to them. If you ask one of them how the business is doing and they answer, “Fine,” that’s all you know.
4-Dis-satisfied mutes
This customer has migrated from the ranks of satisfied mutes, but you don’t know it. That’s because no one is talking to anyone else.
5-Grumbles
You know these customers: no matter what happens, you can’t do anything right for them. They’ve experienced too many negative incidents. In essence, they have become “martyrs.
6-Complainers
Though small in numbers, this type of customer can be deadly. They make a point of telling everyone how badly your company has treated them. Simply, they are not your friends.
Thanks for invitation My Dear Ghada. I fully endorse answer given by Sir Heavenly J John.
At my level, I come across either 5th- Crumbles or and 6th – Complainers.
Just to share, during my career, I have classified the customers based upon my experience and they are as follows:
Excellent inputs from the subject matter experts. My View is little different, I come across more of complainers followed by satisfied mutes
I Believe that there is another category customer also,
Always talk nicely and check the price with you, Showing so much interest in your product then suddenly they disappear and never come back, if you try to contact them they will not reply.
Thanks
It is (1) , (2) , and (3).
I fully agree with mr. Heavenly J John's constructive & winderful submission, its precise & helpful. Any way on the other hand, i can also describe like; royal customers, part-time customers, regular customers, irregular customers, potential customers, target customers & mediocre customers. Thanx for the invutation
different people, different needs, attetuts and always wanting the best for the lowest price ... the customer wants to be King/Queen all the time ... so roll out the red carpet.....
Thanks for the invite ............................ agreed with the answers Mr. Bindu Satyan
The description of the customer is as follows:
Customers are in general:
Understand what drives your customers so you can satisfy their needs.
Creating a customer profile or persona
The process of creating either a customer profile or customer persona will help you to clearly define your customer’s needs by understanding their buying patterns (what, how and where they buy) and more importantly, their motivations for buying. Your customers should be the driver behind every marketing decision in your business.
What’s the difference between a customer profile and a customer persona?
Develop a picture of your ideal customer:
When you have answered these questions, describe your ideal customer in detail including what they wear, what their hobbies are and what concerns them. This will help to shape a voice for your avatar that you use for your marketing activities.
Flesh out and refineTo flesh out and refine your initial assessment, examine the market research information you have gathered and answer the following questions:
Doing market research will help you refine your customer persona and give it a personality to help you start creating marketing messages.
Market segments are groups of customers who share similar attributes and attitudes. Segments can be defined by: location, gender, industry, ethnic identity, attitudes (e.g. adventure seekers) and attributes (e.g. luxury car owners).
When you target a well-defined segment of your customers it's easier to refine your marketing message and your brand so that you're speaking to them directly. This results in more targeted promotion and efficient marketing.
The way you segment your market depends on the type of business you run.
How can you improve your offering?Having refined your customer persona, you can now tailor your marketing messages so that they speak in a voice your persona can relate to and reflects their desires or concerns. Having a persona also makes it easier to market your business around your customer and what they really want, not what you think they want, with the ability to make decisions relating to: