What is the difference between customer loyalty and customer retention strategies?

When we talk about loyalty and loyalty programs, we are talking about marketing programs that work to transform a customer’s positive interactions with a company into positive outcomes for the customer.The point of loyalty marketing programs is to grow the habits of a customer. To recognize the right behaviors and focus on the customer becoming more loyal results in a higher value customer for the business and higher value experience for the customer.

Retention is about the preservation, rather than growth of a customer. Retention campaigns are focused on a positive indication that this customer is on their way out the door. It’s no longer about growth or what could be, it’s about knowing what is about to happen to your customer and doing something about it.

Customer loyalty is a part of customer retention strategies .

In a customer loyalty meet customer expeactation and take feedback on time,you are aim must be customer happines.

in a customer retention Frequent Communications Calendar,sell and sell again,Extraordinary Customer Service,. A complaint is a gift,always be cool not frastated 

Customer loyalty by choice. Customer retention is the efforts taken by the organization to keep customer always happy in all aspects (quality, service and price)

I am in total agreement with Atheel's answer. In a nutshell, Loyalty is Periodical Maintenance and Retention is Preventive Maintenance.

The term ‘loyalty’ in this discussion covers both customer loyalty and loyalty programs, both of which translate into marketing efforts designed to turn positive customer interactions with the company into positive outcomes for the customer. With these programs, you effectively create a “scratch my back, I’ll scratch yours” mentality that creates an emotional tie between you and the customer. You are ensuring that your customers will come back to you when they have to choose between you and your competitors. Loyalty has a broader reach and involves other lifecycle components – customer development, retention, and win-back. Loyalty initiatives are more proactive than retention, and aim to build long-term ties with your customer base. Loyal customers are more difficult to win from their brand of choice, unlike retained customers, and also act more often as a brand advocate by word of mouth. In short, while retention is mean to prevent a customer ‘break up’ with a brand, loyalty instead strengthens the relationship so breaking up is never considered. When developing a marketing strategy to keep and develop existing customers in today’s turbulent market environment, make sure to further refine your objective: do you aim to lock your customers in a marriage of convenience, or do you strive for a true and lasting bond? Better make a clear strategic choice in advance, because omitting to do so will yield unmet expectations and squandered budgets

direct relationship between these two factors