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I need suggestions to market a product for the age group 18-26 with the least cost possible? (The product is Motorbikes & it's a new brand)

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تم إضافة السؤال من قبل Nourhan Darwesh , Product Manager , Mysteronix
تاريخ النشر: 2013/09/22
مستخدم محذوف‎
من قبل مستخدم محذوف‎

As most of the people in the18-26 age group  are spending more time online than watching TV or doing anything else, so social media marketing happens to be the best and cheapest way of marketing your product.

amer jayyousi
من قبل amer jayyousi , Business Development Consultant , freelance

dear nourhan,

the age group you are suggesting is very diverse and demanding.you have segmented your group and your are concentrating on them which is a smart thing to do.but  i need to know what have you done in terms off differentiation. meaning what makes you motorbike standout, tell me about your market plan and philosophy.

you can use social media which i know you might be  using already,.

are you targeting high traffic teenage areas like malls,coffe shops,game shops,fittness places,soccer tournaments,teenage hangout places????

this can be free or you sometimes have to rent a motorbike spot inside the mall or acoffee shop .....etc.

let me know more info. ,is it a racing bike, aharly styled bike.....?

Zafar Iqbal
من قبل Zafar Iqbal , Teacher (Pak Studies) Subject Specialist , Home Tutor

ok,  please discuss/ask what you want to plan about the product.

Devesh Bhatt
من قبل Devesh Bhatt , Program Manager , Am Conscious Labs

Social media is good only if one can see the product or there is heightened expectations attached to it.for the first you will have to showcase the product, fry high footfall universities and biz parks, second your product USP may lower your costs if you can generate an online buzz about it and then link it to forthcoming events that may pay you to participate ( I have a few ideas for which we may connect directly).

ghulamshabbir bhatti
من قبل ghulamshabbir bhatti , Director Examinations , Islamabad Medical and Dental College Islamabad Pakistan

Every travelling by public or privately hired transport (conveyance) cost certain money. You just give recovery plan of motorbike cost. For instance a person bears conveyance cast Rs,20,00 per month and the cost of motorbike is Rs.40000, thus teh cost would be recoverable in 22 months adding fuel cost to neuteralize the cost of the bike. Consequently rest of the life of the bike would be cost free.

FAISAL AFZAL
من قبل FAISAL AFZAL , Manager Human Resource

just give them training, brief product detail and commission on achieving targets 

Hsham Naji
من قبل Hsham Naji , Sales Executive , Gaber Abd-ELSaheed for Cars Trading

I don't know :D

moi je ne s'pas qui ce que tu dis car yu ecrire avec le anglais moi je ne componte pas le englais ok

Abid  Patel
من قبل Abid Patel , Manager- Sales and Support , ZAYANI COMPUTER SYSTEMS

Little information is given about the product itself here. If you have a trendy product, you could do test drive and take pictures of those who test drive in many funny ways. These pictures along with video interviews can be used in social media in a cost effective way to promote the motorbikes.

 

Best way is to get users of the motorbike interact in a community of loyal bikers and create events of bike race or long drives. Apart from this, there is a scope to get the users involved in the design of the motorbikes with a contest or a workshop model, if it is a customised product.

 

There are many clever ways to market it in a cost-effective way. Get in touch,we can have an interactive discussion.

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