As a content manager, what are the key points that you look out for while editing an article? (excluding punctuation and grammatical/spelling mistakes)

in my opinion coherence is the most important factor when editing an article and keeping the necessary fact as it is

An indepth analysis of subject matter and identification of the storyline; connection between sentences and paragraphs; each paragraph should carry one idea to avoid confusion; structured flow of thought; transperancy

structure or the proper flow of details