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How can social CRM improve service quality?

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تم إضافة السؤال من قبل Vaiyapuri Gopalakrishnan , Manager - After Sales , M/s Saud Bahwan Automotive llc
تاريخ النشر: 2016/07/04
ghazi Almahadeen
من قبل ghazi Almahadeen , Project Facilitator , Jordan River Foundation

Thanks invite. ........ very good your answer mr

Vaiyapuri Gopalakrishnan
من قبل Vaiyapuri Gopalakrishnan , Manager - After Sales , M/s Saud Bahwan Automotive llc

Social CRM can improve service quality by providing documented feedback to decision makers, guiding their behavior and instruction toward optimizing customer satisfaction. On a side note, Social CRM is not the best way to improve service quality. From my observations, the best way to improve service quality is usually to improve the customer service skills of one's front-line employees.

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