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Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Marketing trend is the most of the business units make the production in the anticipation of demand. In these circumstances, if the insist dose not takes place according to the expectations in the fixed period, and then individual efforts are to be made for this. It is clear that the extent to which the sale is more to that extent the working capital cycle will also be speedy and the profitability of the unit also increases. In short, the power of the business unit and long life depend on the sales. In the same way the employment opportunity arises due to growth of the business.
Following stages are included in the marketing management process: [1] Examine marketing opportunities. [2] Searching and selecting target market and addressees. [3] Formation of marketing strategy. [4] Preparation of marketing programmer [5] Implementing and controlling the marketing efforts
