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An investor who thinks the market, a specific security or an industry will rise. Investors who takes a bull approach will purchase securities under the assumption that they can be sold later at a higher price. A "bear" is considered to be the opposite of a bull. Bear investors believe that the value of a specific security or an industry is likely to decline in the future.
In simple terms, a bull market is the market in which prices are rising or are expected to rise in the future. A bear market is the opposite, where prices are falling or are expected to fall in the future. Normally "bull" and "bear" terms are used in respect to the stock / securities market, but can be applied to any financial instruments that are traded, examples are bonds, currencies, commodities, etc.
positive hope of investing is bullish and negative hope bear