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متابعة

When there is a large potential market for a product, what will the firm adopt?

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تم إضافة السؤال من قبل florence mintah
تاريخ النشر: 2016/07/11
KAMEL ZAGHDANE
من قبل KAMEL ZAGHDANE

When there is large market potential for the product, agressive strategy should be adopted to reach the maximum of people (customers) in a very short delay (as tsunami), in order to be perceived as a leader.

 

JANARDHANAN IYER
من قبل JANARDHANAN IYER , SALES MANAGER - MENA , AAPT International FZE

When there is large market potential for the product, design a strategy that involves adopting an extensive distribution network to scale the entire market quickly, with competitive pricing highlighting product differentiation vis-a-vis similar products and tap large customers directly who can provide volume sales on immediate basis. This would allow the product to establish itself as a dominant player in the market.

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