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Based on Marketing Management, Millenium Edition Philip Kotler, 2001, the major tasks of marketing management are:
1-Developing Marketing Strategies & Plans .
2-Capturing Marketing Insights
3- Connecting with Customers
4- Building Strong Brands
5-Shaping the Market Offerings
6- Delivering Value Communicating
7- Value Creating
8- Long Term Growth
Thanks Ms Ghada for invitation :
1. seek to know and analyze the application
2. plan and develop concepts for products or services
3. provide consumers with relevant information on the product or service
4. organize the transaction of property rights
5. distribute the products or provide the services in their respective markets.
Thanks
Many great answers here , i support the answer you gave Mrs.Ghada
"The marketing management is the analysis, planning, implementation and the programs écontrole designed to carry out exchanges with target markets want, in order to achieve the objectives of an organization. It is essentially based on the design of offers in terms of needs and the elaboration of a price, communication and distribution, able to inform, motivate and serve the market. " Philip Kolter
Marketing management is traditionally associated with the consumer market for finished products of the society.
The major tasks of marketing management are:
People can argue on this, but as mentioned below it is a comprehensive process that revolves around conducting proper research on the industry/product and/or brand you are trying to promote, create your strategy which is followed by a marketing plan/program, execution, monitoring and evaluation.
What is important, is how to best your resources to achieve best results internally and externally.
1.Event Coordination
2. Prospecting
3.Market Research
4.Networking
5.Social Media6. Blog Management
7.Control competition8.Developing Marketing Strategies
and thay many marketing tasks you can delegate to an assistant
Considering the changes that take place in markets, customers and organizations, large number of marketers likes to implement the holistic marketing.
· Environment Analysis (MIS and Market Research)
· Formulation of Marketing Strategies
· Marketing Planning and Implementation
· Strengthening Customer Relationships
· Building Strong Brands
· Communicating Value to Customers (Advertising, Product Promotion, Events etc)
· Delivering Value for Money (VFM) to Customers
Self Test by Marketers to Ensure That Their Marketing Tasks Are in Place
Check against each of the following items if you, as a marketer, have prepared yourself fully?
1. New product development plans.
2. Product differentiation ideas.
3. Appropriate market/customer segments.
4. Value for money (VFM) design of products in terms of quality, price, service levels, customer relations and delivery lead times.
5. Value for money (VFM) delivery strategies.
6. Value for money (VFM) customization for each type of buyer.
7. Optimization of product mix offerings.
8. Mass and personalized communication of product value to the customers.
9. Optimization of distribution channels/logistics
10. Optimization of sales volumes.
11. Optimization of share of business.
12. Optimization of revenue.
13. Maximization of profits from sales.
14. Long term customer relationships.
15. Effective marketing management organization structure and competent people in place.
Well Said. Precise and to the point.
Many theories and articles describe the marketing management process wich leads to identify the major tasks of marketing.
In simple words, marketing management is about planning, implementing and controlling (evaluating).
Thanks for your invitations. The major task of the marketing management as :
1- Set the Strategic Marketing Plans, with illustrating how to achieve such plans specifically
2- Products & Services Development as per the market trends
3- Performing the Market Studies & research
4- Growth in the market share
5- Improve the brand as long term brand value to customers
6- Drive innovation with a sustained commitment to R&D
7- Improve the performance in the productivity, reliability & efficiency
8- Evaluation & development the advertising process
9- Consider future plans of customers with analysis of their satisfactions & needs for the pene
10- Building & strong customer relationships with creation recent Business relationships with new ones for the market penetration
Thanks Ghada for considering me as well in answering.
The answer to this question precisely cannot be done in a few articles. It would require a volume of books. Also the differences in answering this question would depend on the management level of the person answering, and the size of the products/services in question, or the size of subordination in question, or even the size of the targeted market share.
Having said that, I would break down the tasks for Marketing management in such a way:
1) Studying the market by identifying need of the product/service and the major competitors who are providing the service/product
2) Narrowing down the customer demographics
3) Understanding the major competitors and their ingredients for success
4) Developing clients/ building network
5) Using all forms of media to promote the product/services
6) Advertise recommendations from satisfied clients
7) Balancing profit margins by reducing prices and costs, in order to penetrate the market share
8) Focus on long term client satisfaction to maintain and increase market share
9) Further R&D of the product, in order to work proactively and ready for change in contemporary unreliable market situations.
The answer above is based considering a medium market share of a local product, with major competitors in the range of-. Considering that the Marketing Management strategy being implemented is for a new company that wants to penetrate the market share.
