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An established client is like a 'cash cow', you must invest more on them and retain their loyalty. Your LT relationship with clients shows how deep rooted are you in market. These established clients are you refferals.
Also in terms of cost, acquiring a new client is more expensive and time consuming compared to your already known client. Be it good one or bad one, its executive's attitude that can change the client's perspective.
Also, remember sometimes.. 'A known devil is always better than an unknown angel'.
It is very important to establish a long-term relationship with clients so that you will have a sustainable revenue for your firm. A strong relation with your clients increases your business in volume and value as well as to remain competitive vs competition. No strong relationship means no business growth.
- after selling the Product Customer aspect good after sales Service in Competitive market. if you gives a good service after sales definitely establishing good relation with each and every customer.
