What are the most important first steps in marketing a new iOS app?

This post is meant to teach you everything we know about launching and marketing an iPad or iPhone app.

It’s not a “secret recipe,” and probably not exhaustive (but we are doing our best to make it so). Each app is different, and so should the marketing strategy. But it’s a good starting point and gives you options that you can experiment with.

It’s not a step-by-step process either; some of these things have to be done simultaneously. Here is what’s covered:

Build Your Personal Online Presence

Validate Your Idea

Review Mining

Choose Your Revenue Model

Choose The Right Name

Start Marketing Within Your App

Build Your App’s Online Presence

Get Feedback

Localize

Do App Store Optimization

Get Your App Reviewed

Market Your App With Video

Paid Ads

Deep Linking

Leverage New iOS Features

Lifetime Value of a Customer

The Viral Loop

Do “Real-life” Marketing

Leverage Product Hunt

Cross-Promote Your App

Kill It On Launch Day

Improve Engagement With Push Notifications

Choose The Right Promotion Campaigns

Measure, Improve & Keep On Marketing

Final Words

Setup your App page in the appstore

- you should have a clear and easy to read App description in the right category

- and you have to have your keywords right so you can stand out in the search ("around 60% of the users look for new apps by searching keywords")