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Environment is very dynamic especially in this global business village.
Environmental factors influence strategic change.
A prime factor in competitive management is decision making which should be adjusted to those relevant environmental changes.
Helps in anticipating opportunities & devising means of exploiting them.
Helps to anticipate threats, proactively develop strategies which will enable us to turn the threats to our competitive advantage.
Enables managers to prepare or olan for the future
Environmental Anyalysis is the process of Assessing and interpreting the information gathered through market intelligence and environmental scanning process to add in the marketing decision making process
