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1. Understanding of customer requirement i.e. what exactly customer is looking for, what are the existing pain areas with the customer so that those areas can be targeted
2. Product knowledge
3. Knowledge of competition
4.Big heart for interacting with the customer who don't want to buy from you
5.Persistence
6. Patience - when one is not getting results, keep chasing till the time you get desired results
7. Adaptability - one should be able to change his/her style of sales discussion as per customer behaviour
Most important in Sales is Communication Skill and how much you know your product,your customer and your competitor.
First do Client's RND, known you client then punch him right points at a right time that's the key to convince or agreed him for any deal. More on your image in front of the customer, which you built matters a lot; 90% of the deals will be closed if your prospect knowns you and have some trust on you. Sales always happen if there is a mature business relationship. Never expect business at first meeting!!!
Selling is exactly like fishing, you have to have the best food for the kind of fish you are looking for then manage to present it to it in the most effective way.
.Known your self
.Plan a head
.Understand your customer
.Known the industry
Build up a good busines relation ship with customer