How can I use LinkedIn for promotion of my business?

LinkedIN is a space where professionals from various spectrum can meet . We can receive ideas from the subject experts as well as from the clients. So the business people can get feed back from the mass and improve their competency as per the market demand.

LinkedIn is famous for connecting professionals all over the world. Many people associate it with finding new positions and advancing one’s career, but LinkedIn can also be a valuable space for expanding the network for many types of businesses.

Professional freelancers, digital creatives, recently established companies and even performing artists can use LinkedIn to promote their services to a different audience than is available on other social networks. The key is to take a smart strategy in approaching it

LinkedIn is a business focused networking site where people interact professionally. Where they exchange ideas, and knowledge. It’s a platform which helps both the employers and employee in terms of hiring, company, and connecting with affiliates, job searching,and a variety of other professional activities 

There are various ways to promote business through LinkedIn.

1. Create Company page:

LinkedIn company pages are set up to better represent a brand or organization. Even if you run a small operation, using a company page and connecting it with your own profile is a good move. It allows you to post updates and add information that comes across much better from a brand name than from an individual.

2. Highlight Your Business on Your Own Profile:

Make sure your profile details the activities of your business and links to all the important pages: your business website, professional Twitter account and so forth.

3.Update Frequently:

Through your company page, you can post news and update your professional community on the recent developments of your company. It’s important to use this option frequently and strategically. Relevant updates that you should consider include recently completed projects, new cooperation’s, news coverage, creative tips, new features or products and anything that shows your business as an active and serious operation.

4. Use Great Visuals:

Every type of visual content that you upload to LinkedIn should be high quality – from the company logo to your own profile image. LinkedIn is not a very visual network, so it’s important that the little freedom you have with images is taken advantage of cleverly.

5. Write Smart:

Think of the content you post on LinkedIn just as you would treat your company website or blog. The texts you add to your company summary section, to news updates or to your own personal profile need to be targeted and optimized. Two important points here are using keywords that emphasize your specialty, and writing clever and brief content that shows you’re an expert in your field.

6. Start a Group:

A great social feature on LinkedIn is the ability to start a group that revolves around a specific interest. If you can connect your business to a general topic that engages people, you can set up a group, stir a discussion and make sure members know about your business.

Linked IN is a place where Corporate People can meet. We can take ideas from the experts as well as from the respective clients.So they can improve their level as per the market.

Linkedin is targetted to Enterprises and SME's circles and to promote new startup and promotions through  directed links and webnairs as its an vast platform to direct mail as per your focused group achieveing higher results with selctive audiences at one platform of exchange of ideas and links

Linkedin is the best platform for directing the promotion of business to the people it matters the most.

create groups, reach out to the respective buyers, forums, get associated to like minds, create blogs and above all send inmails which lands you directly to the concerned, saving you all the extra unwanted research work, as this is already there.  The saved time is a blessing as one can concentrate on their core capability and deliver at the given opportunity. The best part is that this doesnt happen once, it is a recuring habit of directed client and fallout is definite success.

Hi,

For the startups and SME's LinkedIn is a like a boon. As you will have the lots of choices available as per your need. Choice like. 

1.Customers

2.Employee

3.Business venture 

It basically depends on what is your current needs. You can create business campaigns on LinkedIn which can further register your brand in customer mind. As the best one line, i can say that if you're able to register your brand in customer mind. your 50% task is done. either the customer will buy that brand or promote the same to another prospect.

Exposure, Exposure, Exposure.

LinkedIn has a massive professional networking audience. It has a wider clientele reach than most social media sites. Therefore the more updates about your business that you make - the better. 

Secondly, you could use LinkedIn to connect with your leads and customers to get more, and better targeted, referrals.It's pretty straightforward:

• pick a satisfied client and go through his list of connections on LinkedI
• choose people/companies that could benefit from your service/product
• make a list of 3 of them
• send an email to your current client, saying that those 3 fit your target perfectly and you'd be grateful for an introduction
• add a template to your email, that the client could use for the introduction - this greatly increases the chance that he will actually help you (all they have to do is forward the introduction email)

Thirdly, LinkedIn Pulse is starting to be a really valuable content distribution platform. Instead of starting a blog, you can easily publish articles on Pulse and distribute it to your network and/or certain groups. Works best when you have a big network (meaning 1000+ valuable connections).

Use LinkedIn to connect with like-minded peers and prospects, show knowledge and expertise in your field, product and or services by answering questions in groups, publishing thought-provoking content. Once connected with prospects, create a rapport with them. By publishing and showing your knowledge, people will begin to learn about you and your product or services. Use the prospects you have created rapport with to help you in promoting your products and or services.

Note that LinkedIn provides the opportunity for you to input your website address in your profile. If your content and community is good and noticeable, prospects will start to visit your profile for your website address. Others will the link in the bottom of your post if you did provide one to navigate to your website.  Those peers you have created a rapport with will also in one way of the help you to promote your products and or services either directly or indirectly.

Avoid advertising within groups because people do not like it when you are trying hard to make a sell. They will prefer to carry out their own research and decide the source to purchase what they want. For example, if you are a mechanic and some asks a question that relates on how to fix a specific problem in a Toyota car. If you are a specialist, take your time and give a good answer that might help that person to fix their car by themselves.

LinkedIn also provides the opportunity to implement paid advertisements (PPC). However, they are too expensive

LinkedIn is the space available for all professionals in any field. We can get ideas from experts in this subject as well as from customers. Even businessmen can get feedback from the mass feeding and improve their efficiency, according to market demand.