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photographs should be taken overview
captured pictures should be clear and well lighted
if needed to be captioned do so
do it by department or brand
it is essential that to keep the VM portfolio simple and focussed on a couple of things. You could pick top 3 attributes that you would like to highlight in your VM portfolio with a few examples of the professional portfolios created in the past
1. USP - It is crutial to convey the uniqueness and how different is your merchandising style differnet from the competitors
2. It is essential to highlight the 'why' behind the 'what' - i.e., why you chose certain elements or theme over the other
3. Result - It is essential that you quote the result of the change you drove through your VM strategy - Ex : Sales /Customer Basket size increased by 15% in comparision to this month last year
