How does Starbucks use social Media for branding and customization ?

Definately, Starbucks suceed to Customize / Brand its Social Media Pages and Keeping people on its website with great design, content and usability is vital to its overall success through effective use of social media pages and profiles.

Starbucks social media marketers  invest the time and money to use social media as part of their marketing strategy, then each page or profile they  follows the same standards.

As you see in above,qulaity images make great social media design assets that starbucks used to make its pages look very professional and welcoming. What we learn from starbucks experince as marketers  is that we don’t need extensive resources, even though Starbucks has them, to professionally brand  social media pages. However, using poor quality photographs or images stolen from someone else’s website can hurt the company's image so don’t rule out hiring a company or using a service to create quality social media designs for your business. On sum, we should understand what social media design guidlines us need to follow and then put together a list of assets our need to properly brand our pages. Once we know what we need we can then start putting together the assets we may already have or we can contact someone to create some really nice, neverthless we need custom designs to use throughout all of our social media accounts. and completely fill out all of our page / profile info as well!

An introduction to Starbucks is unnecessary. With over 18,000 retail stores in 60 countries, the renowned coffee house is the picture of success. In fact, this prosperous business could likely shun social media and still be quite alright – as long as customers get their caffeine fix.

Instead, they’ve taken their rule to the digital realm. Beginning in 1971, Starbucks has transitioned seamlessly into the era of the internet by way of social media domination. With an incredible presence on multiple networks, the brand set a high precedent for other businesses when it comes to content quality and customer engagement.

 

 

image: http://cdn2.business2community.com/wp-content/uploads/2013/01/starbucks-image1.png

 

 

As shown above in the infographic, Starbucks is on top of nearly every major brand in social media. The coffee house was also voted “most loved” out of 3,400 food brands in a survey.

Recommended for YouWebcast, August 25th: Leveraging Your Existing Customers For Growth

 

Starbucks’ ability to wear so many hats ubiquitously – to be a corporate success, a “local” favorite and an internet sensation – is rare and therefore in need of strategic examination. The following is a breakdown of a few of the reasons why Starbucks is a social marketing maven.

 

1. They have “super influencers:” Instead of solely focusing efforts on accumulating new customers, they cultivate current relationships. This ensures more fans/followers in the long run, as well as the continued existence of brand advocates. This holds true across the board – in-store experiences are highly valued along with online engagement, further necessitating the importance of customer service.
2. They encourage sharing: Those same happy customers from above are eager to share good experiences and offers (so give them a reason to!). For example, the Starbucks holiday promotion “buy 1 get 1” garnered an extraordinary amount of engagement on Facebook through comments, likes and shares.

    

   image: http://cdn.business2community.com/wp-content/uploads/2013/01/starbucks-buy-one.png

   

    

3. They customize a unique experience: Consumers want to feel like valued individuals, not disposable dollars. Starbucks provides that by way of programs like My Starbucks Rewards, personalized “signature” drinks and localized store experiences. Their social sites, in particular Pinterest and Instagram, encourage users to share their Starbucks moments – whether it be the return of a favorite holiday drink or just an artsy coffee cup shot.
4. Their causes are timely and consistent: Coffee drinkers are known for brand loyalty (hence the term “caffeine addiction”), and giving consumers a charitable reason to buy that inevitable cup of coffee is beneficial for all involved. The takeaway from Starbucks is to know your customer and tie that in with what matters in the world – pay attention to how your brand can fit into trending topics.

    

   image: http://cdn2.business2community.com/wp-content/uploads/2013/01/starbucks-tweet-2.png

   

    

5. They cross-promote: When Starbucks takes a photo, they: share it on Instagram, post it to Facebook, tweet it on Twitter, pin it on Pinterest… you get the idea. Social cross-promotion continues to become more important as the world becomes more digitally focused. Each network provides the opportunity to reach a new target audience, and integrating your strategy on each is critical in increasing visibility. Just remember that those different groups respond to different marketing messages, and each message should be optimized in relation to the network.
6. They make it count: Their mission is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” Taking the focus off of money has ultimately helped them make more – lifting customers up will lead to loyalty. Their “The Way I See It” quote campaign is an inspiring example. Below is another lovable Starbucks branding method.

    

   image: http://cdn2.business2community.com/wp-content/uploads/2013/01/starbucks-love-209x3002.png

   

    

Starbucks is one of many businesses we can learn from! Stay tuned as we continue to examine what defines brand success in digital marketing. In the meantime, comment below and let us know if you have any questions or if you have other examples of great social marketing strategies!

Admire Starbucks’ strategy and want to elevate your current social media marketing? Contact us for social campaigns, content management and new social strategies.

 

Thank you for your invitation.....i agree with Mr.Mohammed negm 's answer

As a multinational company starbucks is targeting different countries on social media with respect to their culture and customs. They have seperate social media pages for every country. This will help them to convey thier message to local community more effectively. They are doing their branding with the nature of local community but keeping the overal taste and color of the company.

Starbucks has been successfully executing their social media marketing plan and their strategies have played a significant role in their growth. 

Starbucks uses all social media platform like Pinterest, Facebook, Twitter and Google+

They post updates several times a day and are excellent at responding to consumers. They have managed to outperform nearly all other consumer brands in terms of community engagement despite taking the exact opposite approach.

• Starbucks’ Instagram photos are artistic, full of fantastic images and play into the emotional connections Starbucks has built with people through every customized cup of coffee.  Starbucks fans can engage with the brand without even being in a location by responding to regular calls to action using the hashtag #starbucks.

• Starbucks is one of the most ‘liked’ consumer brands on Facebook with a massive 33m+ fans. Posting frequent updates is generally seen as the best way to maintain an engaged fan base, however Starbucks often goes weeks without posting anything.

An example, a picture of the original Starbucks coffee shop with the heading ‘Where it all started’, attracted more than 150,000 ‘likes’ and 2,100 comments.

• Starbucks in Twitter posts are responses to @mentions, but it also tweets product images and links to its loyalty scheme every couple of days.

Starbucks has more than a million followers and posts content every few days with nearly all of it taken from its Facebook page and Twitter feed, though there’s nothing drastically wrong with this tactic.

Starbucks stretches every piece of content as far as it can by reusing it across all its social channels, and its Instagram feed is no different.

Starbucks also used Instagram to cross-promote a Google Hangout with Maroon 5, showing how the mobile app can be used as part of a multichannel marketing campaign.

If anything Starbucks’ massive fan count and high engagement rate serves to underline the fact that there are few hard and fast rules when it comes to social media.

Dearn Ms Eweda,

Greetings from Karachi Pakistan!

Million thanks for invitation.

Most of business & non business individuals use social media for socialization (Digital disruption age)  .Most of Anthropologist agreed that human being are considered as a social animal.

Whenever any of  two individuals interact on any social media if they have some common grounds more often they would like to meet face to face to spend some quality time together for Ice breaking or exchange of ideas or to fulfill socialization's body needs.Starbucks provide purpose ,price & place to meet with time bound discounts on their premium price brand. 

This is the core idea hidden behind Starbucks use social Media brand strategy for branding and customization.

Starbucks use Facebook,Twitter,Pinterest,Google+ & Instagram etc for branding and customization. 

Key performance indicator is followers telling followers deal expired x number followers availed customer behavior grab the deal.

For detail overview visit following web page blog.

https://econsultancy.com/blog/1-how-starbucks-uses-pinterest-facebook-twitter-and-google/

 

Thank you for invitation. But i dun't know what kind of social media used by starbucks for branding and customization. This is not related in book or educational knowledge. I am so sorry to say that, I think you want to make more publicity of starbucks by this question. Actually, If you want to know abaut what kind of social media used by XYZ company for branding and customizeing please visit this company offical website.... Thank you....

Starbucks pays a good role in keeping their branding and customization their messaging  across all social media pages from Facebook to Google and other advertising pages.

They cross-promote: When Starbucks takes a photo, they: share it on Instagram, post it to Facebook, tweet it on Twitter, pin it on Pinterest… you get the idea. Social cross-promotion continues to become more important as the world becomes more digitally focused. Each network provides the opportunity to reach a new target audience, and integrating your strategy on each is critical in increasing visibility. Just remember that those different groups respond to different marketing messages, and each message should be optimized in relation to the network. 

Starbucks needs no introduction. It is a well established brand in over 50 countries of the world. Starbucks has loyal customers and doesn't advertise much as it's the customers that are the best source of advertisement. Especially their strategy of spelling  people's names wrong on their orders, is what earns starbucks the number one ranking when we talk about baristas. 

by always writing your name wrong on your drink