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Online advertising leveraging social media and e-commerce platforms
definitely online advertising because it is more cheaper in many ways and also you can get a very vast audience and get to a very gigantic reach and frequency when it comes to media viwers. but I think good offline advertising and campagns are aslo very needed.
Digital Advertising is a at present will not make a big dent on your ad budgets compared to the Print Advertising. but down the line, Social Media and Digital platform will be the main platform for advertising and then it will be a tough comparison on which is going to be cheaper?
Depending on the Business. It is best if it's a mix of both. Online advertising is less costly, could reach a larger demographic, and is easier to track and later be analyzed. However, many many people use adblocks because ads could be precieved as annoying.
Online advertising saves you alot of money, since printed advertising and telivised ads are too costly and will risk a company for too much payment. Online ads are free and very likely to viewed by online users due attention attraction, and will increase the chances of the users clicking on the ads.
When it comes to your marketing budget, you want to make the most out of every dollar you spend. Some businesses may have tighter budgets than others, which is why it is important to analyze which channels will benefit your marketing efforts the most.
The debate between digital and print advertising is a conversation that marketers have faced for quite some time. Both options have their benefits and drawbacks. However for companies working on a limited budget, it is hard to deny the fact that the cost of generating a qualified lead, as well as some brand exposure, is far less in digital than in print.
Print vs. Digital
Before we get to deep into weighing the different channels, lets clarify that when we discuss print advertising, we are strictly talking about magazines and billboards. For digital marketing we are referring to search engine ads, social media, and email marketing. For our research, we are looking at the cost of an impression, instead of a click or an actual lead, and what that cost looks like in both print and digital.
As we know, almost every company is online and starting to take part in digital marketing right now because it is easier to target, and the entry to barrier on digital is far lower than it is for print advertising. For companies that are working on a limited budget, the digital options are a way for a company to create a foundation for their marketing efforts, while print can do more from a branding prospective.
Print Ads
Print advertisements can be extremely beneficial to a company, especially if it is done consistently, and targeted properly. It is not something you just do one time in a magazine with a big name, it’s a long term game. When looking at the several different magazines, a full-page ad can cost you anywhere from $20,000-$300,000. With varying circulation numbers, the average CPM was between $140-$1,300.
Its important to consider that the number of magazines in a given circulation, does not equate the number of people that are going to see your ad. Since every magazine isn’t purchased, many are left on the stands by the time the next circulation comes out.
Digital Ads
When looking at digital ads for our own accounts as well as some of our clients, the CPM can range from $2.00 - $12.00. This is a big gap that is difficult to overlook. With search campaigns, you are able to customize them to target specific audiences, and make changes at any time. If you see that they are performing a certain way in your data, you can make adjustments to improve it or alter it in any way that you see fit.
What is even more interesting is the fact that for some digital marketing channels, your CPM can be free. Google display ads for example, charge you CPC instead of CPM. Overall, if you are looking to make the most out of a marketing budget, you can see your efforts go a long way with online marketing.
Analysis
For companies that have the budget and the resources to spend money on a print advertisement, it’s a wonderful form of branding. However, if you have a small budget and are still looking to make an impact in print media, consider smaller publications when pursuing the right outlet for your business. While the big names are great, they may not always be great for your brand. Consider the people that you are really trying to reach, and research the unbelievable amount of print sources that cater to niche audiences. Advertising in those specific locations show that you have an interest in the demographic they are targeting, and show those reader that you are a leader in that field.
That being said, the customization options that come with digital marketing are extensive and difficult to ignore. As a business, you have much more control over how the ads get displayed, who sees them, and what they look like on every device. The detailed analytics that come with online marketing allow you to track the impact of your ads, and give you the insight to create ones that will perform the best for your business. Rather than waiting until the next circulation of magazines, you can make alterations whenever you want.
last but not least that every brand has a stroy to tell, hence the need for a proper itegrated marketing communication plan which includes ATL/BTL & TTL, all depends on the available budget as IMC plan is quite costly.
It depends on the product/service you're selling !For industrial/more professional things, offline is better, the customer in that case wants to showcase everything about the product and to know more details.For more common customers, private ones, online is better, you can aim the exact slice of people you want (age, location, job) and find/touch them directly !
budget friendly can be both online/offline..it all boils down to your marketing objective and the purpose of doing the campaign.
As we all know, when it comes to marketing your business online compared to offline, there are a lot more advantages. Not only has the world wide web dramatically changed since the first ever website in August 1991, but so has marketing.
Before we look at why online marketing has more benefits than offline marketing, here is what is considered to be online marketing;
• Website
• Search (SEO)
• Email Marketing
• PPC (Pay Per Click)
• Online Advertising
• Social Media
Compared to what is considered to be offline marketing;
• Catalogues
• Brochures
• Flyers
• Exhibitions
• Newspaper Adverts
Why use Online Marketing over Offline Marketing?
If you are looking to target a specific demographic, you are able to use online analytical tools to do this which enables you to be specific. Making changes online are also very quick and easy, allowing you to react to any surrounding changes to your marketing. Monitoring traffic and behaviour online will ultimately allow you to personalise your content instantly.
As you don't have the usual print costs, it can be relatively cheap to market online especially when it comes to social media and SEO. If you can learn how to use the tools available, you will not only save time but a lot of money too. Not only will you save on money through avoiding offline costs for adverts but for staff too. Generally, you will need less staff when using online tools to market than offline.
The main deciding factor over why online marketing is more beneficial for a business than offline is because this is where 90% of your customers will be. We are in a new era where so many people of different ages and genders are all accessing the internet globally. For your business to be an ultimate success, you will need a combination of both online and offline marketing however, online marketing is where you will be able to connect with your audience on a broader scale.
Thanks for the invite. Before I start please note advertising should not be seem cost wise only and it is importatant to check which mode suits best. If both options are available then Online advertising is preferred because:
You can chose the budget of advertising from 0- no limit
This helps you in targeting the accurate audience
When accurate target audience are targeted then there is always a Return of investment
Finally you achieve your objective once you have properly advertised.
In my opinion, online advertising is more budget-friendly. Because now a days moderniisation is covering all over the world and from that enternate will take the first role. Due to different reasons, like time management and cost minimization people are intended to prefere the online system. Also people are more interested to onlive advertising. For companies also online advertising is more cost effective and easy way to spread the advertisment to all over the world with is seconds.Therefore, the quality also the quantity of online advertising is better that offline advertising.
